Running on Empty: 5 Creative Ways to Energize Your Sales Team


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If your sales team isn’t motivated, your business is suffering. Finding ways to energize your sales team can be tough, especially for a small business owner with limited resources and budgets. Even the best salespeople get burnt out, so it’s important to keep morale high and remain focused on your goal – selling enough product to be able to grow the company. Below we look at 5 creative ways to energize your sales team and keep them selling!

#1. Fun incentives when certain tiers are hit

Hold a contest: Holding friendly competitions among your sales team can help get team members more involved and motivate individuals to work harder. Whoever has the highest numbers at the end of the term can win a prize like a free day off or a cash bonus.
Buy them a game: How about buying a new game for the break room or a fun toy for the office like Nerf guns or drones if the team hits a certain tier. For example, my company’s sales team got rewarded with a Guitar Hero in the break room when they hit a quota.
Throw a party: Everyone loves an office party! Your sales team will enjoy the reward, and will appreciate taking some time to relax at work and focus on having fun instead of on making sales. Then, when it’s time to get back to work, they can come at it with a fresh head and a positive attitude.
Have a team outing: Treating your team to a fun game of laser tag or dinner and a movie when they reach their goals is another great way to keep them motivated. To keep your team interested, switch up where you go or the activities you do each month.

#2. Change up the way you interact with customers

If your sales team is having trouble connecting with potential customers, a good way to boost sales is by personalizing your approach. For example, if your leads aren’t responding back to emails, try putting a fun spin on what you’re sending. Personalize your message, make it funny and add a picture, video or gif for added flare.

Customers will appreciate the personal touch and will be more likely to keep your business in mind, which will encourage your sales team to keep plugging away. When your sales team sees their strategies come to life and be successful, they will be motivated to continue thinking of more creative approaches that will help set your brand apart from your competition.

#3. Adjust your marketing approach

A fresh, steady stream of leads will always get sales reps jazzed up. You’re probably already advertising through traditional channels like online advertisements and mailers, so how about a retro approach? Ever consider a billboard? How about random pop-ins for face-to-face meetings? Meeting with potential customers face to face is a refreshing approach that not many companies engage in.

While most of the communication at my business is done through email, live chat and phone calls, we make an extra effort to visit local businesses to differentiate ourselves and market our service. For example, at SAS we hand out treats like Girl Scout Cookies or merchandise with our logo like mouse pads, pens, note pads, etc.

#4. Outsource your telemarketing

Give your sales team a break and outsource your cold calling and telemarketing to a call center. Call centers can help with things like customer win-backs, market research and lead generation which can all help filter more customers through your sales funnel. While your call center focuses on generating leads, your in-house sales team can focus on attending to your hot leads and work on closing more sales.

#5. Boost morale and stay focused with daily huddles

Try holding a daily 2 minute huddle or quick 5 minute meeting with your sales team to discuss any updates, go over the day’s plan, answer questions your sales reps may have, and gather feedback. These daily huddles help make sure everyone is on the same page, and is fully aware of their goals for the day. Additionally, if any team members need help with their selling approach, they have a great opportunity to ask questions to the rest of their team and receive valuable insights and feedback.

Gabby Rolette
I am from King of Prussia, Pennsylvania, and I write for the SAS call center blog. I enjoy reading and writing, but when I'm not at work you can find me helping animals or spending time with my nieces and nephews.


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