Round Up: The Best of the Worst Surveys of 2010


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Since we launched Confirmit Stream, we’ve told a number of tales of surveys we’ve received that have either haven’t been followed up, which have sullied an otherwise good customer experience, or that were simply a bit, well, rubbish.

As we’re heading into that end-of-year-review kind of time, I thought it was an opportune moment to revisit some of these posts and allow ourselves to make an early resolution for 2011 that we’ll all try to create fabulous customer surveys in the next year.

If you missed any of the posts below, enjoy them. And feel free to share similar tales of woe (or comedy) of your own.

Ooh! Say Something Nice about me!
Customer Experience: The Clue is in the Title
Comparing Apples to Bananas (Skins)
Are you really going to do anything with that satisfaction survey?
You can ask twice for my feedback!
“We hope you had a good customer experience, now let us spoil it with a survey…”

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Republished with author's permission from original post.

Carolyn Hall
Carolyn Hall is a Product Marketing Manager with Confirmit. Primary focus on creating marketing and PR materials that focus on the business value of technology. Articles published in a number of marketing and customer-focused publications, and experience of hosting round table session with senior marketing executives.


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