Rosetta Stone Focuses on Customer Success with Parature Customer ServiceT Software

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Rosetta Stone Focuses on Customer Success with Parature Customer ServiceT
Software

Parature and Rosetta Stone Share the Same Customer Philosophy – Listen and
Become Better

VIENNA, VA – October 27, 2009 – Parature, a global leader in on-demand
customer service software
, announced today
that Rosetta Stone Inc. (NYSE) , a leading provider of technology-based
language learning solutions, selected Parature Customer ServiceT software to
efficiently manage their customer service and strategically support their
customer-centric focus.

“Rosetta Stone is committed to changing the way the world learns languages.
With the introduction of our innovative, online language-learning solution,
Rosetta StoneR TOTALeT, we are completely focused on our customers’ success
and making the learning experience truly enjoyable,” said Jay Topper, vice
president of customer success, Rosetta Stone.

Rosetta Stone TOTALe builds on and enhances the effectiveness of the
award-winning Rosetta CourseT by seamlessly integrating it with coach-led
practice sessions, fun and engaging language games, access to native
speakers and encouragement from customer success agents – all live and
online. Rosetta Stone TOTALe learners will have their own Customer Success
Team providing live guidance and encouragement every step of the way.
Whether it’s explaining the method, answering questions or just helping to
schedule a Studio session,Success Agents are committed to helping learners
achieve their language goals. Parature Customer Service software
supports Rosetta
Stone and the company’s customer-centric environment via it’s multi-channel
support offerings, including an integrated customer portal, chat,
knowledgebase, ticket system, as well as other Parature modules, so that
customers can choose their preferred method of support.

Parature enables any organization to
fundamentally change the way they support their customers through its
Software-as-a-Service (SaaS) delivery and integrated, intuitive design that
empowers organizations to better and more efficiently serve, support, engage
with and retain customers in today’s Web world. The seamlessly integrated
suite of Parature Customer ServiceT software
modules allows
organizations to effectively manage all of their support needs without
additional hardware, software and IT expenses. Parature integrates
everything in one dynamic, unified system to increase efficiency across
entire organizations, improving processes among customer support,
operations, development and sales.

“We selected Parature because they deliver on the promise of multi-channel
customer service and they understand our strategy and the importance of our
customers’ success,” added Mr. Topper. “From the beginning, Parature’s
ability to see us as a visionary organization, along with their willingness
to accept feedback and to work diligently to help us facilitate our
initiatives has been invaluable. Rosetta Stone and Parature share a common
philosophy; to listen to our customers and make our products better. This
synergy creates a great partnership.”

“Rosetta Stone is known for its customer service and we are delighted that
they chose Parature Customer Service software to help manage the customer
experience,” saidParature Founder and Chief Strategy Officer, Duke Chung
. “Parature is committed to
setting the standard for support teams worldwide with our customer service
software suite which integrates a customer portal, knowledgebase, ticketing,
chat and a host of other modules in one dynamic, tightly unified system that
can manage all the support needs of any organization. We will continue
championing the way by bringing the most advanced software to market,
providing the smartest, most efficient way for organizations to support
their customers, increase retention and reduce costs.”

About Rosetta Stone
Rosetta Stone Inc. is changing the way the world learns languages. Rosetta
Stone provides interactive solutions that are acclaimed for the power to
unlock the natural language-learning ability in everyone. Available in more
than 30 languages, Rosetta Stone language-learning solutions are used by
schools, organizations and millions of individuals in over 150 countries
throughout the world. The company was founded in 1992 on the core beliefs
that learning a language should be natural and instinctive and that
interactive technology can replicate and activate the immersion method
powerfully for learners of any age. The company is based in Arlington, Va.
For more information, visit RosettaStone.com
.

Parature, Inc.
Parature, a leader in on-demand customer service software, makes it possible
for any business to leverage the Internet to provide outstanding customer
service. The company’s software-as-a-service (SaaS) delivery and integrated,
intuitive design enables organizations to better and more efficiently serve,
support, engage with and retain customers in today’s Web world. Founded in
2000, Parature received the 2007 and 2008 Product of the Year Award from
Customer Interaction Solutions magazine and has been named to the Inc. 5000
list of Fastest Growing Private Companies in America. Parature has been
named to both the Washington Business Journal’s list of Best Places to Work
and The Washingtonian list of Great Places to Work. Headquartered in Vienna,
Virginia, Parature is at work in organizations of all types and sizes, and
helps support millions of end users worldwide. For more information, visit
www.parature.com or follow @Parature on Twitter.

“Rosetta Stone” is a registered trademark of Rosetta Stone Ltd.

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