Bob Thompson interviews Robert Brands about his new book, Robert’s Rules of Innovation, co-authored with Martin Kleinman. Topics include:
- Two major types of innovation
- Why executives should focus on innovation management
- The 10 “rules” that will lead to innovation success
- Critical role of CEO and employee reward systems
- How to measure success and avoid big mistakes!
Recorded on Mar. 16, 2010.
For more information, visit Innovation Coach.
