10 Rules for Innovation Success: An Inside Scoop Interview with Robert Brands


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Bob Thompson interviews Robert Brands about his new book, Robert’s Rules of Innovation, co-authored with Martin Kleinman. Topics include:

  • Two major types of innovation
  • Why executives should focus on innovation management
  • The 10 “rules” that will lead to innovation success
  • Critical role of CEO and employee reward systems
  • How to measure success and avoid big mistakes!

Recorded on Mar. 16, 2010.

For more information, visit Innovation Coach.

Robert Brands
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market


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