10 Rules for Innovation Success: An Inside Scoop Interview with Robert Brands

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Bob Thompson interviews Robert Brands about his new book, Robert’s Rules of Innovation, co-authored with Martin Kleinman. Topics include:

  • Two major types of innovation
  • Why executives should focus on innovation management
  • The 10 “rules” that will lead to innovation success
  • Critical role of CEO and employee reward systems
  • How to measure success and avoid big mistakes!

Recorded on Mar. 16, 2010.

For more information, visit Innovation Coach.

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