Rob Enderle Joins Ombud’s Board of Directors


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Fourth-Generation IT Analyst Firm Revolutionizes Industry with Enderle at
the Helm

Denver, CO, April 2, 2013 – Rob Enderle knows the IT analyst industry’s
weaknesses – from the inside. He led the past three generations of IT
analyst firms, as a founder of Giga Information Group, Senior Research
Fellow for Forrester Research and currently an independent analyst.

Leveraging his nearly 30 years of enterprise IT insight, Enderle has become
one of the world’s most influential technology authorities writing on
emerging technology for such publications as CIO magazine and ITBusinessEdge
and appearing on national TV news shows including CNBC, FOX and NPR.
Now, Enderle is bringing that insight to the Board of Directors of Ombud, a
fourth-generation IT research firm.

Enderle joins former European Director of Business Development at Endeca,
which was acquired by Oracle in 2011, Thad Eby; former CEO of ArcSight,
which was acquired by Hewlett-Packard in 2010, Thomas Reilly; and former
Operations Research Analyst of Northop Grumman Corporation & NATO, Brenda
Harms on Ombud’s board. Together, Ombud’s Board of Directors is leading this
revolutionary approach to successful enterprise IT procurement decisions
with insight from the vendor, buyer – and now analyst perspectives.

“When we set forward to create an IT research platform, we wanted to build
on the lessons learned over the previous three generations of industry
analyst firms by bringing a transparent process to evaluate enterprise
solutions,” said Ombud CEO and Co-Founder, Thad Eby. “As Co-Founder of
Ombud, Rob Enderle is an ideal leader as we move forward in developing next
generation solutions for enterprise IT selection.”

Leader among fourth-generation efforts, Ombud has shifted the focus from
vendor to client with their development of an online platform that coaches
buyers through the procurement process. Enderle’s direction further sustains
this competitive advantage going forward.

“I look forward to contributing my analyst perspective, based on my years of
experience as a technology industry watcher and working with leading
companies in the space, to Ombud and its platform for clients,” Enderle

Even with today’s adoption of cloud infrastructure and Software-as-a-Service
(SaaS) technologies, implementations are still prone to challenges that can
ultimately deem the project a failure. In fact, earlier this year, Box (the
SaaS file-sharing solution) agreed to repay the Massachusetts State Agency
after an unsuccessful implementation.

Rather than risk costly shelf ware of unnecessary IT purchases,
organizations leverage Ombud’s proven procurement process to define
requirements, manage vendor engagement and validate technology.

About Ombud
Founded in the spring of 2011, Ombud’s online platform launched in January
2012. Now, 500 enterprise technology buyers make educated procurement
decisions via that interactive evaluation platform on a daily basis.
Inspired by ombudsmen, Ombud’s team of nine serves as a neutral intermediary
among those buying, selling and recommending enterprise technology. Please
visit for more information.

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