RingRevenue Selected by Marketo to Bring Call Marketing Automation into LaunchPoint Ecosystem

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Leading provider of call marketing automation solutions added to
LaunchPoint, Marketo’s ‘best of breed’ partner ecosystem

Santa Barbara, CA – June 26, 2013 – RingRevenue, the leading provider of
inbound call marketing automation, announced today that it has joined
Marketo Launchpoint, the most complete ecosystem of marketing automation
solutions. Companies in the LaunchPoint ecosystem include trusted vendors
and technology solution providers with a proven track record of delivering
engagement and revenue.

B2B marketers have known for decades that when prospects pick up the phone
and call, they are significantly more likely to convert to buyers. The power
of call marketing has never been more powerful thanks to the rapid adoption
of smartphones, the increase in mobile advertising and the convenience of
click-to-call on mobile devices.

RingRevenue’s SaaS product helps Marketo customers do two things that
they’ve previously not been able to do in the marketing cloud. The first is
to score and route prospects from inbound phone calls in a manner similar to
Marketo’s scoring and routing of digital sourced prospects. This gets the
best buyers to the best sales reps, fast, by marrying their online and
offline experiences. The second is to provide analytics and attribution for
the marketing and advertising that sources these very valuable buyers. This
enables Marketo customers to refine their marketing spend to drive even more
high value inbound phone calls and revenue.

According to Kantar Media, U.S. companies spend over $140 billion on
advertising every year, yet most of it is bought and sold in ways where the
performance cannot be measured effectively. Inbound call marketing solutions
such as RingRevenue close the loop by connecting and attributing phone based
interactions with digital online interactions to drive better insights and
conversions. This provides marketers with unparalleled intelligence into the
performance of different advertising channels, adding detailed analytics and
data for attribution, customization, personalization, budget optimization
and better ROI. Call marketing is therefore an integral part of the
marketing automation mix for marketers seeking solutions that filter and
segment on quality.

A recent survey by the Aberdeen Group found that 58 percent of top global
organizations use marketing automation technologies and three-quarters of
all organizations plan to do so within the next two years. RingRevenue’s
inclusion within Marketo Launchpoint is a key indicator of the company’s
leadership in the call marketing automation space.

“With people consuming more marketing content on mobile than on desktop,
combined with the convenience of click-to-call technology, we are seeing an
enormous uptick in inbound phone calls as part of modern integrated
marketing,” said Eric Holmen, CMO, RingRevenue. “LaunchPoint offers a
complete hub for marketing professionals and, given brands’ increased
interest in call marketing, it’s a natural fit for RingRevenue’s technology
to be included in the ecosystem.”

“Call marketing automation offers inherent benefits for tracking campaign
performance at a time when inbound phone leads are on the rise,” said Robin
Bordoli, VP Partner Ecosystems at Marketo. “As a result, RingRevenue is an
important addition helping us to maintain the Marketo ecosystem as the most
complete marketplace available to marketers.”

Visit RingRevenue’s listing on LaunchPoint to learn more and get started:
http://launchpoint.marketo.com/ringrevenue/944-ringrevenue

About RingRevenue

RingRevenue is the industry-leading provider of inbound call marketing
solutions. The cloud-based platform delivers complete campaign management,
clear attribution, practical analytics and mobile optimization tools in one
easy-to-use solution, while seamlessly integrating with the solutions you
already use. RingRevenue helps businesses to get better qualified, higher
converting customers and optimize spend across online, offline and mobile
marketing channels.

Proven revenue-generating partnerships with leading agencies, Fortune 1000
and Inc 500 brands and advertising networks make RingRevenue the
industry-leading solution for inbound call marketing. RingRevenue was
founded in 2007 by a team of technology executives who built their prior
startup into a multi-hundred million-dollar public company. RingRevenue is
backed by leading venture capital firms GRP Partners and Rincon Venture
Partners. To request a demo, please visit http://www.ringrevenue.com or call
877-372-2859.

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo, (Nasdaq: MKTO) uniquely provides an easy-to-use, powerful and
complete marketing software platform that propels fast-growing small
companies and global enterprises alike. Marketo® marketing automation and
sales effectiveness software streamlines marketing processes, delivers more
campaigns, generates more win-ready leads, and improves sales performance.
With proven technology, comprehensive services and expert guidance, Marketo
helps thousands of companies around the world turn marketing from a cost
center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011
and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing
Solutions by CRM Magazine. Salesforce.com customers also honored the company
with the AppExchange Customer Choice Awards for 2012 in the marketing
category.

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