Ringio Integrates Rich Calling Service with Google Contacts, Gmail; Launches Solution on Google Apps Marketplace


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A Google Record of Contact Data Pops to the Desktop or Mobile Screen When
Contacts Call, Leveling the CRM Playing Field for Small Business

HERNDON, Va. – May 27, 2010 -Ringio, which launched in April with a
cloud-based “Rich Calling” service that brings call-center-style screen-pop
and call-routing functionality to small to medium businesses, today
announced the first of its CRM data integrations: Google Contacts. Ringio
also announced its participation in the Google Apps Marketplace.

With the launch of this powerful integration, any company using corporate
Google Contacts or employees’ individual Gmail accounts can now use the
information stored there to radically improve its phone-based customer

When a call comes in from – or goes out to – a contact, Ringio retrieves the
contact information stored in Google and combines it with its
system-generated phone data, such as call history, call-back requests, and
voicemails. Ringio also retrieves relevant notes that have been taken by
employees in the context of previous phone calls. Two-way synchronization
between Ringio and Google keeps all contact additions, deletions and
notations up to date for every call.

Presented on a PC desktop or smart phone screen together with the call, this
data instantly creates a rich view of the company’s relationship with this
customer. It thereby gives the employee taking or making the call the
context needed to determine the best way of handling the customer

Google contact integration also optimizes Ringio’s intelligent call routing,
even before an employee answers. When a contact stored in Google calls the
company’s Ringio-powered phone number, he or she is greeted by name and
treated according to smart rules set in the Ringio application. For example,
a contact calling repeatedly will always be offered to be routed to the last
employee he or she spoke with as the default option, instead of going
through the general public’s phone tree.

“Using Google Contacts with Ringio’s Rich Calling application is the fastest
and most affordable way for small businesses to set up a phone solution that
rivals higher-end call center systems, which can cost tens of thousands of
dollars and usually require professional services to implement,” said Ringio
co-founder and chairman Michael Zirngibl. “More importantly, by doing so
they can have more informed and meaningful conversations with their
customers and prospects, and ultimately become a better business with every

Ringio Rich Calling functionality can be set up for an entire company in 10
minutes or less. The solution requires no changes to the company’s phone
infrastructure and costs $25 per user per month. A free 30-day trial,
available at the Google Apps Marketplace

viewListing%3FproductListingId%3D5060%2B12694285907626767720> or through
Ringio’s site at admin.ringio.com

616364&destination=http%3A%2F%2Fadmin.ringio.com%2F> , allows Google Apps
users to test the full functionality of Ringio’s system at no risk. Ringio’s
mobile client is currently downloadable for Android phones; more mobile
versions are in the works.

For more information, visit www.ringio.com

616364&destination=http%3A%2F%2Fwww.ringio.com%2F> , follow Ringio at

616364&destination=http%3A%2F%2Ftwitter.com%2Fringiorocks> or take a tour
at http://www.ringio.com/tour/

616364&destination=http%3A%2F%2Fwww.ringio.com%2Ftour%2F> .


About the Google Apps Marketplace

The Google Apps Marketplace makes it easy for more than two million Google
Apps customers to discover, purchase and deploy integrated business
applications and related professional services. By integrating with user
account and application data stored in Google Apps, these cloud applications
provide a simpler user experience, increase business efficiency, and reduce
administrative overhead. To learn more, visit

About Ringio
Located in Herndon, Va., Ringio is the first cloud-based Rich Calling
Service that intelligently routes calls to any phone in the world along with
relevant information about the caller – making conversations more meaningful
and productive. Integrating intelligent call routing and CRM data, Ringio
provides capabilities previously available only through call centers and
proprietary customizations – bringing Rich Calling Service down-market to
small and medium-size businesses for the first time. By enhancing
conversations with context about the caller, Ringio enables companies to
significantly improve their interaction and service with the people who
matter to their business.

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