Ringio Adds New Features to Give SMBs Access to Enterprise-level Call Center Capabilities

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Ringio Completes Public Beta of Its ‘Rich Calling’ Service, Launches
Advanced Call-Treatment and Routing Features to Host or Augment Users’ PBXs

New Features Give SMBs Access to Enterprise-level Call Center Capabilities

HERNDON, Va. – Aug. 5, 2010 – Recently launched Ringio

616364&destination=http%3A%2F%2Fwww.ringio.com%2F> completed its public
beta today, capping its trial with an updated version of its “Rich Calling”
Service for small businesses that incorporates more than a dozen new
user-centric features guided by the feedback of more than 300 early
customers.

Ringio’s “Rich Calling” produces an enriched, affordable caller experience
as a result of its focus on data integration with customer-relationship
management (CRM) and IVR tools that normally are out of reach of SMBs.

“Our beta users asked for the best of both worlds, and that is what we’ve
given them with this new release,” said Ringio Co-founder and Chairman
Michael Zirngibl.

“Now SMBs who have a PBX and those who don’t can get the call-center-style
screen pop, visibility into coworkers’ availability and sophisticated call
routing they never could afford before,” Zirngibl said. “Those who have
phone systems don’t disturb anything in place. Those who don’t get their
first chance to project a professional call presence and stop losing
business due to misdirected or unanswered calls.”

One SMB participant in Ringio’s beta, Timothy Ericson, CEO and co-founder of
CityRyde

616364&destination=http%3A%2F%2Fwww.cityryde.com%2F> , an urban
bicycle-sharing company in Philadelphia, said: “We were very impressed by
the quality of the Ringio beta and actually received a number of compliments
by our callers. We’re even more excited now to turn on the new routing
functionality and roll out the solution to the rest of our company.”

In addition to a number of usability enhancements, the functionality
announced today enables:

“Bring Your Own PBX”

Preexisting PBXs now work with Ringio. Calls and their CRM displays can be
routed straight to those on PBX extensions as well as those on
direct-inward-dial numbers, with no need to change recorded greetings,
prompts, etc. Ringio can also make “virtual extensions” out of phones at
home and mobile phones, either forming an entire hosted PBX or adding them
to an installed PBX. This makes remote or dispersed employees reachable
through the company’s main number and system.

Caller-Centric Call Routing

Personalizing the customer experience for every call, Ringio can
automatically greet callers by name. It can also automatically route them to
the person they spoke with last. The service can also reach employees on the
fixed or mobile phones they desire. Calls can also be routed to a predefined
list of employees — for a particular skill set, language or marketing
campaign, for example — or evenly distributed to all employees to handle
particularly heavy call volumes. Companies can also record, install and
change custom greetings as often as they wish.

Streamlined Sign-up and Account Administration

Ringio makes self-service, web-based setup and administration of their
office-communications systems practical and easy for busy SMBs, with
friendly phone technical support for backup. With its new online
administration dashboard, 10 employees can be set up and running in 10
minutes or less.

For a full list of Ringio’s more than 50 key features, visit
www.ringio.com/features

616364&destination=http%3A%2F%2Fwww.ringio.com%2Ffeatures> .

Ringio developed its application with an emphasis on affordability, ease of
setup and elegance of presentation on users’ desktop or smart phone screens.
Provided directly to business customers through www.ringio.com, Ringio
pricing starts at $99 per month for four users, with additional users at $25
per month.

For more information, visit www.ringio.com

616364&destination=http%3A%2F%2Fwww.ringio.com%2F> , take a tour at
http://www.ringio.com/tour/

616364&destination=http%3A%2F%2Fwww.ringio.com%2Ftour%2F> , or download a
free trial at http://admin.ringio.com/

616364&destination=http%3A%2F%2Fadmin.ringio.com%2F> .

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About Ringio
Located in Herndon, Va., Ringio is the first cloud-based Rich Calling
Service to intelligently route calls to any phone in the world along with
relevant information about the caller – making conversations more meaningful
and productive. Integrating intelligent call routing and CRM data, Ringio
provides capabilities previously available only through call centers and
proprietary customizations – bringing Rich Calling Services down market to
small- and medium-size businesses for the first time. By enhancing
conversations with context about the caller, Ringio enables companies to
significantly improve their interaction and service with the people that
matter to their business.

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