RightNow Helps Give Customers the Ultimate Social Experience

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More Than 30 RightNow Clients Create Customer Communities, Listen to Online
Discussions, Capture Product Innovations, and Learn from Social
Conversations

BOZEMAN, MONT. – Large consumer brands are using RightNow

(NASDAQ: RNOW) to provide customers with an exceptional social experience,
listen and respond to conversations on the social web, and build branded
communities to cultivate their own conversations. With RightNow CX, the
customer experience suite

3> , these companies are fully integrating RightNow Social Experience

4> into their customer experience processes.

More than 30 organizations, including 3M, Blackboard

4> , Clorox, Shutterfly

5> , Guidewire, and MySpace are leveraging RightNow’s Social Experience

4> solutions: RightNow Support Community

6> , RightNow Innovation Community

7> , and Cloud Monitor

6> to enable peer-to-peer support and drive product innovation by capturing
customers’ best ideas.

RightNow and MySpace Take the Social Customer Experience to the Next Level

8>
MySpace will be enhancing customers’ online experience by adding a RightNow
Support Community

6> to its existing RightNow Web Experience

3> and RightNow Contact Center Experience

5> . The new online community will help MySpace empower customers to share
information through discussion forums, question and answer pairing, and
resource libraries, as well as resolve customer issues quickly and
efficiently.

MySpace will also use RightNow Cloud Monitor

6> to gather, answer and analyze all customer comments, questions, and
concerns posted on social networking sites.

“The contact center used to be the hub of all customer experiences, but in
the new world, you have social, Web, and the contact center. All three
demand your commitment. Without all three, you won’t be able to compete.”
– Tish Whitcraft, senior vice president of customer experience and
operations at MySpace

RightNow’s Social Experience Solutions Power the RightNow Community

4>
RightNow’s Social Experience solutions replaced Lithium to power the
RightNow Community, which allows clients and partners to:

* Directly communicate with RightNow’s development team and other
customers to discuss real case issues, potential solutions, and innovative
product usage
* Collaborate with other customers and partners about implementation
best practices
* Find peers based on region, industry, and similar usage to share
rich content or organize a user group
* Submit ideas for product innovation, RightNow Summits, or training

About RightNow
RightNow is helping rid the world of bad experiences one consumer
interaction at a time, seven million times a day. RightNow CX, the customer
experience suite, helps organizations deliver exceptional customer
experiences across the web, social networks, and contact centers, all
delivered via the cloud. With more than eight billion customer interactions
delivered, RightNow is the customer experience fabric for nearly 2,000
organizations around the globe. To learn more about RightNow, visit our
website

.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is
a registered trademark of the NASDAQ Stock Market.

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