Answer: They are all customers.
I know you may not be used to thinking of them that way, but that is what they are. Anyone who receives services from you is a customer. So if you have been looking for a tool to help you with complaints, issues, problems, tickets, or whatever else you may have to keep track of, Customer Service and Support Software is the tool you need.
I say this because I know that this type of software is very useful to a broad swathe of people, yet it may not be the first thing you have in mind if you don’t call the people you interact with customers. In fact, calling these people customers may help you in other ways:
- planning workflow
- determining best ways to communicate
- thinking about the experience your office, phone conversations, emails, and websites offer
When you start thinking of someone as a customer, it helps you imagine what it might be like to interact with your company. The word customer doesn’t carry the same connotations as patient, civilian, user,or other label for you may use in place of customer. Calling someone a customer helps you think of them as a person rather than a room number, a faceless form, or someone who you think should not be bothering you (a bad habit we all get into when we are busy).
Of course, just calling them customers won’t change the culture of your company to a customer-centric one. But it helps you head in the right direction.
