Research & Consulting Selects Confirmit to Support Growing Market Research Business


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New York, NY and Oslo, Norway – January 19, 2010: Confirmit announced today
that rc – research & consulting has selected the Confirmit Horizons
Software-as-a-Service (SaaS) market research platform to support its growing
B2B market research and consulting business in Germany. rc will use
Confirmit to conduct online and CATI-based quantitative research projects
for its growing client base.

The ability to switch between phone and online data collection during the
course of an interview was an important factor in the selection of the new
market research platform, as was the ability to carry out large scale
international CATI surveys on one platform to deliver homogenous, high
quality data that can be analyzed with a single, easy to use, yet
exceptionally powerful online reporting tool. The ability to implement
Confirmit on a SaaS basis, eliminating any additional investment in
hardware, was a real bonus. The first online survey went live before
Christmas, and the first CATI project will be carried out in early 2010.

Dirk Helmold, CEO of rc – research & consulting explains: “We needed a
software solution that could give us the flexibility and functionality to
develop sophisticated surveys as well as offer us reliability and very high
levels of uptime which are essential for large scale projects.”

“Our existing software was not able to provide the stability or agility we
were looking for and, quite simply, Confirmit offered by far the most
developed, easy to use software solution. Its extensive range of
pre-programmed question types and survey templates mean that we can focus on
building the most appropriate survey for each client as quickly as possible,
instead of compromising survey content or design, or spending time carrying
out bespoke development.”

“The flexibility, stability, and cutting-edge online reporting capabilities
provided by Confirmit will enable us to compete on a global basis, allowing
our clients to compare data across geographical boundaries and gain real
insight into their businesses based on high quality data.”

Pat Molloy, Chief Strategy Officer at Confirmit, comments: “We are delighted
that rc has decided to put Confirmit at the heart of its business. The
company has clearly set its sights on providing leading edge market research
services to its clients and we are confident that Confirmit will provide the
functionality, flexibility and stability the company requires in the long

“We have been particularly impressed with the level of service and support
provided by Confirmit during the pilot and implementation phase. We are
extremely confident that we have invested in a platform that will help us to
provide an excellent service to our customers, now and in the future,”
concluded Helmold.


About RC Research
rc – research & consulting GmbH is a growing full-service market research
and consulting company, which serves national and international clients
particularly in the areas of management-information, analyses in customer
relationship management, market intelligence, product, concept and
price-testing, as well as communication research. rc’s main focus is on the
service and industry business sectors.

About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee
Feedback, and Market Research applications. The company has more than 200
employees and offices in Oslo (headquarters), Guildford, London, Moscow, New
York, San Francisco, and Yaroslavl. Confirmit’s software is also distributed
through partner resellers in Barcelona, Kuwait City, Madrid, Milan,
Santiago, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies
worldwide with a wide range of software products for feedback / data
collection, panel management, data processing, analysis, and reporting.
Customers include British Airways, Dow Chemical, Farmers Insurance,
GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Infratest, Ipsos, Nielsen,
The NPD Group, Safeco Insurance, Statoil Hydro, Symantec, Virgin Media, and
Wells Fargo. Visit for more information.

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