Reliance Trends bags 4 major awards at the prestigious ASIA Retail Congress 2012


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- Emerges as the “Retailer of the Year – Fashion and Lifestyle”
– Performax, the active sportswear brand from Reliance Trends bags Innovative Concept Award
– Toon Fest wins Retail Campaign of the Year Award
– Akhilesh Prasad, COO, Reliance Trends wins Retail Leadership Award

Reliance Trends, the Apparel, Luggage and Accessories specialty format of Reliance Retail, has bagged four prestigious awards at ASIA Retails Congress 2012. Reliance Trends was bestowed the prestigious ‘Retailer of the Year – Fashion & Lifestyle’ Award much ahead of several established retailers. In addition Reliance Trends also bagged three other awards including Retail Leadership Award, Innovative Concept Award and the Marketing Campaign of the Year Award.

Reliance Trends was recognized as the leader in the fashion and lifestyle category for its path-breaking and outstanding retail approach aimed at democratizing fashion. The exciting marketing campaigns and unique product offerings of Reliance Trends which enhance the unrivalled retail experience at Reliance Trends too achieved recognition at the Asia Retail Congress 2012. The Toon Fest held at Reliance Trends store across the country won the Retail Marketing Campaign of the Year Award while Performax, the active sportswear brand from Reliance Trends earned the distinction of Innovative Retail Concept.

The Reliance Trends Toon-Fest featured visits by some of the most well-known characters from various children’s animation series at Reliance Trends store. The initiative helped provide a much enhanced shopping experience for the entire family. Performax was recognized for its product innovation, which enhances performance and supports active lifestyle, and offers consumers unique functional benefits and trendy styles at great prices.

Akhilesh Prasad, COO, Reliance Trends who was conferred the Retail Leadership Award attributed the achievements to the customers who have shown preference for the brand and his team that worked relentlessly towards building Reliance Trends as the most favoured fashion destination.

Speaking on the awards, Spokesperson, Reliance Trends, said, “Quality, fashion, style and value are the essence of Reliance Trends and have helped us emerge as a key destination for fashion for consumers across the country. We have become India’s largest and most favoured destination for fashion by providing a never before experience with a well-designed ambience and great quality products at most competitive prices. The ASIA Retail Congress was a great forum to showcase our strides in the field of fashion and retailing and these awards demonstrate our drive towards excellence.”

About Asia Retail Congress:
The ASIA retail congress aims to create a global platform to promote world-class retail practices. The forum focuses on discussing & hence influencing the issues for change. The forum is aimed at company chairs, presidents and CEOs from leading international and national retailers, directors of international and national retailers, directors of international brands who believe in making change happen, claims Asia Retail Congress’s website. The evening also saw an interactive session on issues for change in Retail Industry in India.

About Reliance Trends:
Reliance Trendshouses 100 brands and own 16 brandsacross men, women and children categories to fulfill every customer need. Some of the most renowned brands in the country like Oxemberg, Indigo Nation, John Players, Twills, Scullers, Denizen, Lemax, Duke, In-excess, Raymond fabrics, Emporio Ashasarees, Celebration sarees, Lilliput, Catmoss, GiniJony, Baby Joy,and many moreare present at the store.

Reliance Trendscaters not just to the Ready-to-wear consumer, but also to the large number of men and women who prefer to shop for fabric and tailor their clothes. This is possible due to the unique mix of fabric and Ready-to-Stitch brands in men’s and women’s respectively.

Reliance’s own brands include, Pureza – a collection of pure Cotton & Linen shirts for men, Network range of garments which comprises of formal office wear collection for men and women, while the Netplay range showcases a smart casual collection for the evolving workplace. The DNMX range has been developed with a clear focus on the youth of India, offering them exclusively crafted fashion garments like Denims, T shirts etc. Also, Performax, the specialized sportswear brand, which supports performance in sporting activity.Graviti, the innerwear range for men offer the best of inner and lounge wear for today’s man.

Sparsh range of Indian wear for women, offers the finest collection of SalwarKurtas, Churidars and a fast evolving Mix n Match range of garments. Hushh, the lingerie line for women offers an extensive range of innerwear and sleepwear for the discerning woman. Forever 17, is a special brand for the fashion conscious teenager girls. Panda has been developed for infants and toddlers, while the Frendz range of garments would compliment the wardrobes of the growing generation of boys and girls.

Reliance Trends was rated the most preferred department store as per the survey conducted by Which?Right Choice magazine.The survey, in which 1,917 people in 10 cities participated, revealed that relative newcomer Reliance Trends was the most preferred department store, with a customer score of 74%. It got four stars for service, in-store experience, price and product quality, and five stars for product range.

About Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,000 stores in over 86 cities, spanning 14 states and serving over 2.5 million customers every week. RRL is a multi-format retailer that operates
“Reliance Market – a concept for local traders and small businesses
” Reliance Fresh – a neighborhood store concept
” Reliance Super- a super mart concept
” Reliance Mart – a hyper market concept
” Delight – a non vegetarian offering
” Reliance Digital – a consumer durables and information technology concept
” iStore by Reliance Digital- an Apple specialty store concept
” Reliance Trends – an apparel specialty concept
” Reliance Footprint -a footwear concept
” Reliance Jewels – a jewellery concept
” Reliance Time-Out- a books, music & entertainment concept
” Reliance Living – a Furniture, Furnishing, Homeware and Home kitchen concept
” Reliance AutoZone – an automotive specialty concept

About Reliance Industries Limited
Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of ` 2, 58,651 crore (US$ 58.0 billion), cash profit of ` 34,530 crore (US$ 7.7 billion), net profit of ` 20,286 crore (US$ 4.5 billion) and net worth of ` 1,51,540crore (US$ 34.0 billion) as of March 31, 2011.
RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks 100th in terms of profits. RIL ranks 68th in the Financial Times ‘FT Global 500′ list of the world’s largest companies. RIL is ranked amongst the ’50 Most Innovative Companies – 2010’ in the World in a survey conducted by the US financial publication – Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest ‘Sustainable Value Creators’ for creating the most shareholder value over the decade in the world.

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