Reed Business Information Selects Unica Corp. for Advanced Web Analytics


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Affinium NetInsight provides publishing enterprise with more comprehensive view of customer interactions, optimizing marketing and increasing revenue

Waltham, MA—February 12, 2007—Unica® Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, announced today that Reed Business Information, one of the largest business-to-business publishers in the U.S. and a member of the Reed Elsevier Group plc., has selected Unica’s web analytics solution, Affinium® NetInsight™, to improve revenue, optimize operations and decrease expenses through a better understanding of web site behavior and factors that influence its audience, advertisers, technology, people and processes.

Reed Business Information is using Affinium NetInsight to enhance its marketing campaigns, as well as other business projects and initiatives, to capture company and customer data, and to better plan and predict customer interactions. More than 1,000 people throughout the country will be using the solution from operations, finance, IT, sales and marketing, editorial, and production teams.

“We were looking for a next-generation web analytics solution that would support our Web 2.0 initiatives and provide the scalability and performance needed for large enterprises with terabytes of data and an extensive data warehouse. We needed a solution that was flexible enough to support the most advanced reporting and analysis, but also provided out-of-the-box reporting and ease-of-use for our thousands of users across departments,” said Sean Keaveny, VP, Operations, Reed Business Interactive. “Affinium NetInsight offers all of this along with an advanced and unique hybrid data collection capability that will expand our ability to fully analyze customer behavior. As a successful media enterprise with volumes of data, the granularity that this solution provides, along with its open architecture, allows us to truly integrate online and offline behavior and improve customer interactions across touch points.”

“Reed Business Information wanted a web analytics solution that could go beyond traditional metrics and provide a truly comprehensive view of its customers and audiences across different online channels, as well as offline channels,” said Yuchun Lee, CEO of Unica Corporation. “We are excited to work with Reed Business Information to help them foster their strategic vision for new media web analytics and intelligence.”

About Unica

Unica® Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium® software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica’s enterprise-level web analytics solution, Affiniun NetInsight™, offers the industry’s most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness.

Focused exclusively on the needs of marketers, Unica’s Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica’s EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica’s Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit

Unica sponsors The Marketers’ Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers’ Consortium’s notable moderators include: Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated. Visit The Marketers’ Consortium at

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica’s historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica’s software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica’s proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under “Risk Factors” could cause Unica’s performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Media Contact:
Laura Hindermann
Greenough Communications
[email protected]

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