Redefining eCommerce eStore Growth with Product Customization


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Everyone wants attention or wants to be the center of attraction.

Now, being an eCommerce store owner, it is essential to step into the shoes of the customers and imagine why one can prefer customized products. You surely not prefer to buy anything the same as the person wearing next to you.

To tackle business hurdles, product customization has become a one-stop strategy along with the trend in the eCommerce industry across the globe.

Wouldn’t that can make you feel special and are on cloud nine?

Before we go on to see “why as an eStore owner, you should upscale your business with product personalization? Let’s understand the brief about the product customization.


Customization of the product is – when a customer purchase a product, i.e., let’s takes suit as an example from an online store, if customization option is available with the store, and then they can:

• Add-on text or graphics or logo of a company on own.
• Select the color from the available designs and design the product which suits you as per liking.
• Choose the size which fits perfectly with one.
• Compile the product according to the best options available.
• See the price as per selection and create a customized product.
• One can preview the customized product before making the final purchase decision.

5 Reasons about why one must go ahead with offering product customization with eStore:

1. Product Customization is dominating the industry:
Statistics show that in 2021 the number of online shoppers will increase by about 2.14 billion. And in 2022, e-retail revenue is estimated to be the US $ 6.54 trillion.

As the owner of an e-commerce store, imagine successfully doing 0.001% of the conversation and seeing the growth and revenue of your business within a few years. Now you know why you should start offering product customization right away.

2. Product Customization is the perfect fit for growth:
Well, even established enterprises seek the extension, which otherwise won’t be possible if you are not going to upscale your business offerings.

This also works the same with the eCommerce industry. Well, there is always a way out the path for every hurdle in life as well as business.

Going with the print-on-demand can solve this issue with ease. All you need to do is to go with the best and advanced eCommerce store setup and exact niche of the enterprise.

3. It better understands the Customers’ psychology:
If you have not adequately understood the exact thought process of the customers then your business is in danger.

Within the small span of time, with the help of product personalization options, you gain an in-depth knowledge of the types of designs your customers choose, as well as texts, logos, colors, etc.

Through the genuine review, you will get to know what initial improvement is needed in your customization options. And by making them correct, you can take care of your end customers’ needs and satisfaction.

4. Enhances customers’ experiences and gain trust:
The human mind is full of complex thoughts and ideas. Therefore, it is difficult to know the choice of customers in the business, especially when it is about eCommerce business.

Product personalization is giving them an option to customize their products as per their taste.

The more personalized the design, the happier they are.

5. Enhance the conversion rate by walking with the trends:
Imagine you have an online business store where you sell T-shirts. You have stock/stockroom space with products.

The best way to protect yourself from financial disaster and to maintain your business easily is to receive the new custom of product personalization with the goal that your customers plan entirely customizable products.

Summing up:
So, as you have an idea about product personalization and customer’s thought process in this vast eCommerce industry.

As an e-commerce store owner, to face the ultra-competitive market, consider installing product customization software with your online store that allows customers to design their products and without giving a second thought.

And, hundreds of web-based product customizers are available on the online platform to make personalization/customization easier. So, if you are facing hurdles to enhance your conversion rate, then it is time for you to integrate product customization software and start offering custom products.

Contact us now.

Vivek Ghai
I have over 18 years of experience in the software services industry. I am also the founder of a software company specializing in web and mobile application development. I have hands-on experience in operations, digital marketing and business development in the technology industry.


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