ReadyTalk Upgrades its Eloqua App to Further Improve Revenue Generation Opportunities


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New features enable better lead qualification, audience segmentation, and
lead scoring using webinar data

ReadyTalk today announced upgrades to its ReadyTalk App on the Eloqua
AppCloud, an online marketplace for B2B marketing applications. The ReadyTak
App helps marketers move leads through the marketing and sales pipeline
faster and drive higher conversion rates for webinar programs.

The availability of the new features is timely since Eloqua recently
celebrated the one year anniversary of the AppCloud. Eloqua and ReadyTalk
worked closely with current customers to understand the additional needs of
marketers who use webinars as a key component in marketing campaigns and
lead generation programs.

The upgrade to the ReadyTalk App includes the ability to capture how each
participant responded to polling questions asked during the webinar. This
valuable behavioral data can then be used to improve lead qualification,
audience segmentation, and lead scoring.

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