Innovative technology provides real-time data and insights associated with
more than 15 million small businesses
SAN FRANCISCO, April 24, 2012 – Radius, today introduced the first sales
intelligence platform exclusively focused on providing relevant and accurate
data on the small business market. The company, formerly known as Fwix, is
rebranding as Radius, and delivering real-time online and social data for
sales teams targeting small to medium-sized businesses, a market
representing 65 percent of the U.S. economy (SBA)1. The sales intelligence
tool is available via the company’s web site (www.radiusintel.com), a mobile
app for the iPad, and the application is also integrated into major CRMs.
The lack of data and sales intelligence on the SMB market often makes the
time and costs associated with building and maintaining a productive,
localized sales team prohibitive for many companies seeking to reach out and
offer services to small businesses. Radius is delivering the most accurate
data on the SMB market in real time, so sales teams can be more efficient
and more companies can offer a wider variety of services to this market.
Radius’ innovative, cloud-based technology collects and monitors information
from hundreds of thousands of sources via multiple channels including
social, news and government sites, and the information is displayed in
easy-to-use dashboards.
“The sales intelligence industry currently relies on call centers to reach
out to big companies and hope that the information collected is accurate.
It’s an unreliable process that produces varying results, and SMBs are
rarely targeted, resulting in that huge market often being underserved,”
said Darian Shirazi, Founder & CEO of Radius. “We developed technology to
address this problem and built an easy platform for sales teams to be more
efficient when working with small businesses. We want to be as synonymous
with sales intelligence for the SMB market, as Dun & Bradstreet is for the
enterprise market.”
Radius spent three years developing the technology under the name Fwix, but
is rebranding as Radius and focusing its technology on the SMB market due to
increasing demand by customers for this data. The Radius sales intelligence
platform is a cloud-based web service and iPad application.
. The information is displayed in easy-to-use dashboards giving salespeople
the ability to discover, prioritize and track activity of leads.
. Users can customize any search to find specific businesses that meet their
criteria. For example, users can search in a city for all the restaurants
with a 4-star rating that ran a daily deal within the past two months.
. Users can also track the success of recent campaigns, such as previous ads
or daily deals to better understand how to work with a customer. They can
even see if the company is advertising with another service.
. Salespeople can aggregate data on all of their company targets and use
Radius within their CRM.
Radius’ sales intelligence platform is available for customers today. For
more information, visit www.radiusintel.com.
About Radius
Radius is the leading provider of sales intelligence on the SMB market.
Based in San Francisco, the company provides a comprehensive index of
listings and data associated with the millions of small businesses in the
U.S. to make small business-focused companies and sales teams more
efficient, informed and productive. Radius provides business data, social
insights, and location context about small businesses all in real-time. The
technology collects and monitors data from hundreds of thousands of online
and social sources, including Twitter, Facebook, Foursquare, government
sites, local news sites, etc. The easy-to-use dashboards allow salespeople
to discover, prioritize and track activity of leads. The company has been
developing the technology for the past three years and officially launched
as Radius in April 2012 to focus exclusively on the increasing demand for
sales intelligence on the small business market. www.radiusintel.com.
