Queplix Eliminates Complexity & High Cost of Migrating Data to the Cloud


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Queplix Continues to Build out its Data Virtualization Platform to Address Growing Industry Data Management and Integration Challenges

SUNNYVALE, Calif., February 9, 2011 – Queplix™ Corp., a leader in data virtualization, today introduced the Queplix Virtual Migration Manager™, a new module of the Queplix Virtual Data Manager™ platform that enables users to migrate data quickly and easily from one application to another. With Virtual Migration Manager, companies can reduce migration time from months to days, and cut costs by as much as 75 percent.

Given the demands of a global market and the need for data that is available around-the-clock, the challenges of data migration have grown significantly more difficult. The speed at which systems change, along with the proliferation of new cloud and on-premise systems, heightens these challenges even further.

“Everyone is talking about the integrated systems and vertical solution stacks coming to market,” said Julie Lockner, vice president and senior analyst with Enterprise Strategy Group. “Most are forgetting about how we will get the data into these systems from our existing applications. In addition, legacy systems are going to be retired while the data – often needed for compliance, legal, or other reasons – sticks around. Data migration and integration solutions such as those offered by Queplix, address a real need that enterprises face today. Organizations need simpler, lower cost alternatives to existing ETL methods so they spend less time integrating and migrating data, and more time leveraging it.”

Queplix Virtual Migration Manager substantially simplifies and streamlines the migration process – absolutely no SQL is required. Until now, data migration required a series of laborious steps: topology and data schema analysis, creation of thousands of lines of code, ETL tools and “wire frame”
diagram tools to match up data points, and more. The legacy approach is a lengthy process often requiring the expertise and expense of consultants, making the export and import of data very difficult. Queplix redefines the data migration and integration process, and eliminates the complexity and associated costs.

The powerful architecture of the Queplix Virtual Data Manager, which drives the application and integration process, includes a series of intelligent Application Software Blades™ that identify and extract key data and associated security information from many different target applications such as Salesforce® (NYSE: CRM), Google (NASDAQ: GOOG), and others. The blades move physical data from the abstraction layer of the source application, to the Queplix persistent metadata catalog where the data is automatically harmonized with other systems.

Because Virtual Data Manager stores metadata, not data, it is a thousand times faster than a database engine. The system can handle a simple migration from one application to another, or scale easily to migrate data from old systems into multiple instances of a complex application such as Siebel® (ORCL: NASDAQ) and SAP® (SAP: NYSE ADR).

Case Study
A Fortune® 100 company is using Queplix Virtual Data Manager and Virtual Migration Manager to align its business-critical data in SAP® with several other customer database applications to enhance its customer relationship management (CRM). The customer needed to migrate data from a mission-critical end-of-life legacy application, to a newer cloud-based CRM application without disrupting users who access the information from around the world.

The customer, a retailer with sales in excess of $10 billion and a data intensive enterprise computing environment, selected Queplix because it:

• completely automates both initial set-up and ongoing Data Harmonization™ to ensure a consistent view of information used by different systems; • allows the company to easily add more applications and integration points as needed for scalability; and, • provided a simple and easy to use object interface that lets business users participate in the integration design and implementation, without requiring the use of any SQL programming.

As a result, overall estimated implementation time and expense for the Queplix customer were cut by more than 75 percent using Virtual Data Manager and Virtual Migration Manager as compared to alternative data integration and management strategies.

“Companies such as the retail customer we’re working with face a problem that will only continue to escalate – the need to migrate corporate data with newer applications, as well as an increasing number of applications that do not share a consistent and common data set,” said Mark Cashman, CEO, Queplix. “This is particularly true with CRM applications where it is essential to have an accurate view of your customer. Data that is kept consistent across applications enhances customer service, marketing and sales, and many other business functions. Queplix has the unique ability to present a single view of data regardless of where it resides or how it is used across multiple applications, and keep it harmonized around the clock.
This is a huge benefit to our customers and we expect to see continued interest and heightened momentum as we progress into 2011.”

Tweet This: New Queplix Virtual Migration Manager Reduces Data Migration Time from Months to Days, and Cuts Implementation Costs by as Much as 75 Percent

Follow Queplix on Twitter at: http://www.twitter.com/QueplixCorp

Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library.

About Queplix Corp.
Queplix is a leader in data virtualization. Data virtualization enables our customers to automatically and securely integrate cloud, SaaS and on-premise applications and data with speed and simplicity. Uniquely, Queplix brings powerful data management to automatically harmonize the integrated applications and data for higher business value. Our customers benefit from greater cost savings and rapid return on investment. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.

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