Quantum Marketing Launches its Platinum Service


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Quantum Marketing, a leading integrated marketing and demand generation provider to the B2B technology industry, today announced the launch of its Platinum Service. Unlike other less sophisticated demand generation services, the Platinum Service is a guaranteed lead programme.

Distinct from other pay-per-lead models, the Platinum Service is based on a guaranteed number of sales-ready leads, meaning that the Quantum team will continue in its telemarketing efforts until the agreed number of leads has been delivered. By demanding a guaranteed level of lead quality and quantity, Quantum Marketing’s customers are mitigating their investment risk and ensuring that depleting marketing budgets are being used in the most efficient and profitable way possible.

Through superior reporting services and access to a dedicated customer portal, users of the Platinum Service receive unrivalled business intelligence, to assist them in gaining competitive advantage. Over and above traditional lead statistics reporting, the Platinum Service reporting set also includes competitor analysis, lead handover analysis, information on cross-sell opportunities, vertical market opportunities, benchmarking capabilities and strategic recommendations.

Commenting on the launch, Jindy Dale, Managing Director, Quantum Marketing said: “Quantum focuses on creating and nurturing long-standing relationships with the biggest names in technology and telecommunications. In our efforts to continually deliver exceptional ROI for our customers, we must look to add value at every stage of the sales and marketing cycle. The Platinum Service does that; it goes beyond simply opening doors, because it provides information on our customers’ proposition, opportunity and competition that is second-to-none.”

In addition to the guaranteed sales-ready leads and reporting capabilities, Platinum Service customers will also benefit from a lead handover service, lead tracking system and closed loop calling, a follow-up programme that identifies the outcome of the leads that were created and passed on to sales team or partner organisation. Such levels of insight provide transparency into both salesperson efficiencies and the efficiency of a customer’s partner channel.

Following on from a recent rebrand and extensive customer research, Quantum Marketing is set to launch a number of new innovative services over the next 12 months. The Platinum Service is only the first of a series of innovations strengthening the Quantum portfolio of services and consolidating its position as a full-services marketing house.

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