Q3 2013 Marketing Automation Vendor Rankings


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This month, Gleanster released the newest version of the Marketing Automation Gleansight Benchmark report. The report features vendor rankings across 4 different dimensions: Ease of Use, Ease of Deployment, Features and Functions, and Overall Value.

End users who participate in Gleanster surveys are asked to rank their experiences with current or past solution providers on a 1-5 ranking scale. Gleanster requires a minimum of 8 users to participate in the study, and qualified responses are validated by Gleanster analysts for inclusion on the landscape. The Gleanster FLASH vendor rankings charts provide a more granular look at how solution providers stack up across a variety of dimensions.

Solution providers that made the cut include (in alphabetical order): Act-On, Adobe Neolane, eTrigue, Genius.com, Hubspot, Infusionsoft, Leadlife, Marketo, Oracle Eloqua, Salesforce.com Pardot and Silverpop.

The report also features additional commentary about all 50 vendors that are covered in the report.

To download the full report, visit the Gleanster website.

Ease of Use Marketing Automation Vendor FLASH Chart

Ease of Deployment Marketing Automation Vendor FLASH Chart

Features and Functions Marketing Automation Vendor FLASH Chart

Overall Value Marketing Automation Vendor FLASH Chart

Republished with author's permission from original post.

Ian Michiels
Ian Michiels is a Principal & CEO at Gleanster Research, a globally known IT Market Research firm covering marketing, sales, voice of the customer, and BI. Michiels is a seasoned analyst, consultant, and speaker responsible for over 350 published analyst reports. He maintains ongoing relationships with hundreds of software executives each year and surveys tens of thousands of industry professionals to keep a finger on the pulse of the market. Michiels has also worked with some of the world's biggest brands including Nike, Sears Holdings, Wells Fargo, Franklin Templeton, and Ceasars.


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