Jack and I talk about the first birthday in the Purple Goldfish Project.
We discuss:
- the genesis of the Project
- our personal favorites
- some highlights from the first year
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Today’s Lagniappe (a little something extra) – Nothing quite like a group of Corgi’s belting out a little Happy Birthday:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?
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