Purple Goldfish Video Podcast Episode 18 – The Mile High Club

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Episode #18 – Marketing Lagniappe and customer experience in the airline industry

Just back from Cannes, I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.

Here is a rundown of this episode:

– How does the airline industry size up when it comes to customer experience and provide those signature little extras?

– Examples from Southwest Airlines, Jet Blue, Frontier Airlines and Horizon Airlines

Click here to subscribe to the Podcast in iTunes

Today’s Lagniappe (a little something extra) – Check out this video by Southwest at their 2010 annual meeting. Marketing takeaway – when you’ve got a signature differentiator . . . flaunt it:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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