Purple Goldfish Video Podcast #12 – The VM Matrix


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Episode #12 – The VM Matrix and an Interview with Joe Sorge of AJ Bombers

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.

Here is a rundown of the video podcast:

– We discuss the concept of the VM Matrix.

– We look at how both ‘value’ and ‘maintenance’ play into measuring customer experience.

– A comparison of Netflix and Blockbuster on the VM Matrix.

– An interview with Joe Sorge of AJ Bombers (@ajbombers). We discuss a few of his purple goldfish including the P-Nut Bomber, the Beach Chairs, the Quad Cow and Twitter handles.

Click here to subscribe to the Podcast in iTunes

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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