Purple Goldfish Top Ten List #15 (701-750)


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The 15th Top 10 List from #701-750 in the Project

We’re now at the 3/4ths towards the goal of reaching 1,001 examples of marketing lagniappe.

Here’s the top entries from the latest crop of 50 examples:

hard rock check in and rock out10. Hard Rock Hotel #737

Submitted via e-mail by Rick Liebling of Coyne PR

Gratification. That’s what the luxury brand experience should embody. And what’s more gratifying than getting a unique amenity like a world class Gibson guitar delivered to your room at no charge? The first power chord you nail after that six hour meeting, that’s what. So forget in-room movies. Just Check In and Rock Out. Only at Hard Rock Hotels.

Guests may choose from Gibson’s SG Standard and Les Paul Studio, as we’ve got plenty (see the guitar descriptions below). Plus, with the Pocket Pod Amps and high-def ‘Beats by Dr. Dre’ headphones we’ll also provide, you can rock out at hard as you want with zero noise complaints. As there’s no charge or time limit to the program, we encourage you to sample the guitars and keep them for as long as you’re staying in the Hotel. (Hard Rock is a client of Coyne PR)

lolita cocina and tequila bar boston9. Lolita #701

Submitted via e-mail by Matt Sheehan.

“How are things with you? I see that the Purple Goldfish Project is moving along swimmingly (horrible joke, I know). Anyways, I was out to dinner in the Back Bay last week and I had a head on collision with a piece of marketing lagniappe. Lolita, a hot new Mexican restaurant and tequila bar on Dartmouth and Boylston, gives free cotton candy with your bill at the end of the meal. They also give you a complimentary grapefruit- and tequila- flavored shaved ice palette cleanser when you first arrive at your table. The original Lolita is in Greenwich, so maybe you can take the Misses for your next date night and see what it’s all about! “

four seasons lana'i8. Four Seasons #730

A bow and arrow aren’t just tools for William Tell. At Four Seasons Resort Lana’i in Hawaii, you are invited to try your hand at archery or clay shooting for a chance to win the prestigious crystal pineapple.

7. Ford MyKey #741. Taken from Guy Kawasaki’s ‘ENCHANTMENT’ speech at 2011 SWSXi


MyKey®, another innovation from the company that introduced SYNC®, allows parents to limit speed and audio volume to encourage teens to drive safer and improve fuel efficiency

Harris Interactive Survey shows that many parents would allow teens to drive more often if their vehicle was equipped with MyKey – helping young drivers build road safety experience

MyKey debuted as a standard feature on the 2010 Ford Focus and is now a no-cost feature on nearly all Ford and Lincoln models

broo beer live the dream6. Broo Beer #723

Submitted via e-mail by Justin McCarthy

Seems like Broo Beer is a fun-going Australian Premium Lager company. Why are they so fun, you may ask? Their latest promotion includes cutting the customer in on shares of the company’s stock with every carton of product you purchase. In fact, you may buy between 1 and 50 cartoons of BROO from their website, and you will be offered 10 FREE shares in BROO Ltd for every carton you purchase.

The Online Share Offer is open from now until Feb 28, 2011. Only catch seems to be that you must be an Australian citizen, and they have put a purchase limit of 50 cases to allow the maximum number of Australian’s to “Live the Dream”. This is definitely a convincing campaign, the Broo Beer is now definitely on our radar! Read up more on the Live the Dream offer if you’re so inclined!

safelite repair5. Safelite #706

Submitted via e-mail by Lee Silverstein

“As I wrote about in my blog post “Adding Value Doesn’t Have To Cost A Nickel”. After replacing your damaged windshield, Safelite Auto Glass cleans ALL of your windows and vacuums the interior of your car. Love your site!”

penzey's spices lagniappe4. Penzey’s Spices #718

Taken from a tweet by @nelderini

“Bumpersticker lagniappe included in my peppercorns order from Penzey’s: “Love People. Cook them tasty food.” Classy. Love those guys.”

kimpton hotel slippers3. Kimpton #704

Submitted via e-mail by Eileen Scully: “Kimpton Hotels sent me a pair of their signature slippers over the holiday”.

2. TD Bank #716

Submitted by James Mayer. He recommended a post from Changing Winds: TD Bank and their extra hours. As Clark expressed in an interview with the Financial Post Magazine (February 2011):

“…the great thing about our model is if I put a branch on a corner in New York City, I know five years later I will have more than 25% of the local business, because at some time in that five years someone will come by at 4:02 pm. Their branch will be closed, they’ll look across at our store, this beautiful store, there will be someone giving dog biscuits to somebody’s dog, they’ll walk in and there’s a greeter that’s unbelievably friendly, and they’ll say, ‘So why am I banking at the guy across the street?’

On Sundays we send our bankers out to all the small businesses and say, ‘You’re open, we’re open, and you bank with the bank that’s closed.’…It’s a very simple concept: Just be open longer and give better service.” Clark also noted, for example, that their branch at 2 Wall Street, which opened five years ago, now has US1 billion in deposits.”

. . . and the #1 on the fourteenth ‘Top 10? List:

1. United Airlines #710 and #711

Taken from a blogpost by Ivan Misner

“Long lines, deteriorating service, flight attendants grabbing a beer and pulling the emergency exit handle to slide out onto the tarmac are part of our vision of airlines these days.

However, I had an experience last week that was truly amazing in this day and age.

My wife and I were flying on United from LAX to New Orleans for a business conference. Before we were about to land, Rebecca, the flight attendant, handed me a business card from the Captain. His name is Patrick Fletcher. On the back of Captain Fletcher’s card was a handwritten note that said:

Flight 139, January 19, 2011

Mr. and Mrs. Misner,

It’s great to have you both with us today – Welcome! I hope you have a great visit to New Orleans – we really appreciate your business!


Pat Fletcher

Rebecca (who was a great flight attendant, by the way), told me the Captain wrote these notes to everyone who was a member of their premier level frequent flier club as well as all the 1st class passengers. On this day, that was around 12 people. She said he is great to fly with because he really treats the passengers AND the crew very well, mentioning that he had brought scones to all of them that morning.

I fly A LOT. In the last 20 years, I’ve probably traveled on over 800 flights all around the world. In that time, I’ve never received a personal note from the Captain.

Entrepreneurs and major corporations alike can learn from this story. Personal service that goes above and beyond the call of duty, can generate great word of mouth.

Captain Fletcher – my hat’s off to you. Well done. I think this is a great example of how one person in a really large company can make a difference in a customer’s attitude. Your note was creative and appreciated. I hope to be flying with you again.

In the comments section below, please share with me a great customer service experience you have had and how it has impacted your conversation about that company with others.”

Click here for the first Top 10 list from the first 50 examples of marketing lagniappe.

Click here for the second Top 10 list from #51 to #100 in the Purple Goldfish Project.

Click here for the third Top 10 list from #101 to #150 in the Purple Goldfish Project.

Click here for the fourth Top 10 list from #151 to #200 in the Purple Goldfish Project.

Click here for the fifth Top 10 list from #201 to #250 in the Purple Goldfish Project.

Click here for the sixth Top 10 list from #251 to #300 in the Purple Goldfish Project.

Click here for the seventh Top 10 list from #301 to #350 in the Purple Goldfish Project.

Click here for the eighth Top 10 list from #351 to #400 in the Purple Goldfish Project.

Click here for the ninth Top 10 list from #401 to #450 in the Purple Goldfish Project.

Click here for the tenth Top 10 list from #451 to #500 in the Purple Goldfish Project.

Click here for the eleventh Top 10 list from #501 to #550 in the Purple Goldfish Project.

Click here for the twelfth Top 10 list from #551 to #600 in the Purple Goldfish Project.

Click here for the thirteenth Top 10 list from #601 to #650 in the Purple Goldfish Project.

Click here for the fourteenth Top 10 list from #651 to #700 in the Purple Goldfish Project.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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