Professional Sports Teams Turn to Eloqua for Increased Engagement and Revenue


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Third Annual Sports Marketing Event Highlights Customer Success

VIENNA, VA – August 9, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced more than a dozen NBA and NHL teams currently leverage Eloqua for powerful, scalable multi-channel sports marketing campaigns. These marketers will gather in Boston August 10-12 for the sports marketing event, Eloqua’s annual Sports Marketing Summit, to share best practices and case studies on effective fan outreach.

Eloqua, which works with global, enterprise organizations such as Adobe, continues to grow its sports and entertainment industry focus. Eloqua counts leading professional sports teams as customers including the Phoenix Suns and Miami Heat in the NBA and the Washington Capitals in the NHL. Major venues like the TD Garden in Boston and the Comcast Spectacor in Philadelphia also use Eloqua to track fan behavior and then serve up relevant, timely sports messages and offers.

The Eloqua platform allows sports marketers to analyze fan behavior by combining online activity with past purchase history, creating an in-depth buyer profile. Marketers can then provide fans with highly personalized offers. With a better understanding of fan behavior and preferences, professional sports teams and venues are improving overall targeting, and driving both engagement and revenue.

“At the TD Garden, we have an enormous amount of Boston Bruins fan data and Eloqua plays a crucial role helping us understand behavior based on this data,” said Laura Zexter, Director of eBusiness, TD Garden. “We have the ability to read a fan’s digital body language and then customize their online experience.”

“Eloqua has been working with professional sports teams for years and understands the unique challenges sports marketers face,” said Brian Kardon, CMO, Eloqua. “Our solution gives teams a comprehensive view of the everyday fan so that teams can send truly personalized messages. Teams can connect with fans based on their interests and create fans for life.”

At Eloqua’s third annual Sports Marketing Summit, sports marketers will share usage examples and practical advice with peers. The summit will feature sessions dedicated to best practices and implementation ideas as well as opportunities for marketers to provide product feedback that will influence Eloqua’s future roadmap.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected]

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