Product Development Expert Katherine Radeka Shows Companies How to Master the Innovation Process


Share on LinkedIn

New Book Showcases Product Development Practices from 19 Companies that
Maximize ROI from R & D
PORTLAND, Ore., Oct. 17, 2012 /PRNewswire/ — Technology companies can bring
products to market 30-50 percent faster when they use lean product
development techniques, says Katherine Radeka, an expert in getting products
to market faster and author of the new book The Mastery of Innovation: A
Field Guide to Lean Product Development.

“Getting products to market faster helps companies grow faster and make more
money,” said Radeka, president of Whittier Consulting Group, Inc., which
helps companies accelerate time-to-market, get more new products to
customers, and improve their ROI from investments in R&D. “I wrote this book
to show that lean product developers get their ideas to market faster.”

Radeka specializes in consulting with companies in industries like pharma,
medical devices, specialty chemicals and consumer electronics that turn
scientific research into products that maximize customer and business value.

“By adapting lean product development ideas to their specific product
development challenges, chief technology officers will learn how to focus
innovation on the problems that would maximize customer and business value,
and deliver on their best ideas,” said Radeka, who visited 69 companies in
nine countries that had achieved sustainable results through the mastery of
innovation. These companies reduced time-to-market, introduced more new
products and had more profitable products.

The book shows how 19 companies achieved significant results from Lean
Product Development. The companies range from large companies like Steelcase
and Ford to smaller companies, like Nielsen-Kellerman and Hixson
Architectural Services. Innovative ideas come from case studies in
industries like pharma, consumer electronics and aerospace but these ideas
can be applied to many different industries.

This book includes discussion questions, next actions, a self-assessment and
a study guide to help turn their experiences into practical actions for any
Here are some results these profiled companies achieved:
. Ford Motor Company reduced lead time for body engineering by 40%, and
tool-and-die construction by 50%. They increased productivity of their
Dearborn Tool-and-Die plant by 400% while improving employee morale.
. DJO Global, an orthopedics device company, cut time-to-market by 60% and
tripled the number of new products delivered per year.
. Steelcase’s Node Chair won a NeoCon Innovation Award, and had nearly 5,000
pre-orders at launch. Students began requesting the Node Chair by name.
. Philips Consumer Electronics’ Innovation Personal Care group increased the
number of development milestones achieved from under 60% to more than 88%.
. Goodyear Tire and Rubber Company now hits more than 95% of their schedule
targets for product development, with many fewer product adjustments
. Playworld Systems cut time-to-market in half – twice.

Profiled companies include:
. A-Dec
. Buckeye Technologies
. Hixson
. Irwin Seating Company
. Metsec
. Nielsen Kellerman
. Novo Nordisk
. RUAG Space
. Scania
. Steelcase
. Ungar Marketing
. Vaisala
. Visteon
. Watlow

For more information, go to

About Katherine Radeka
Katherine Radeka has a rare combination of business acumen, scientific depth
and ability to untangle the organizational knots to remove the barriers to
change. In the past six years, her consulting firm, Whittier Consulting
Group, Inc. has engaged with clients such as Intel, Hewlett-Packard, Buckeye
Technologies, The Toro Company, Wells Fargo, Alticor and over fifty other
leading organizations.

In 2007, she founded the Lean Product & Process Development Exchange, a
nonprofit organization to promote the use of lean thinking to improve ROI
from product development. In 2008, she adapted these concepts to strategy
development, where they achieved greater strategic flexibility, and her
clients consistently outperformed their peers during the recent recession.

She is currently the Lead Researcher for the Lean Product Development
Benchmarking Study, a major effort to document the current state of lean
product development, for a consortium of universities including MIT,
Cranfield University (UK) and Chalmers University (Sweden).

She is a regular speaker for the Product Development Management Association
and the Association for Manufacturing Excellence. Her articles regularly
appear in PDMA’s magazine, Visions, where she is the most frequently
featured cover author in the last three years. Her other publications
include articles for the Journal for Product Innovation Management, TRIZ
Journal and Real Innovation.

Katherine has climbed seven of the tallest peaks in the Cascade Mountains
and spent ten days alone on the Pacific Crest Trail until an encounter with
a bear convinced her that she needed a change in strategic direction.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here