Print Ads Are Not Dead: 6 Ways Print Ads Still Attract Customers


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It seems like everything in marketing has shifted towards digital, but that’s not exactly true. Digital advertising is one of the most effective forms of marketing today, but it’s not the only way. Print ads are still going strong and attracting customers like honey attracts flies.

1. Targeted Marketing

When you practice targeted marketing online, there’s a lot of guesswork as to which customers will see it. You assume your target audience will, but it’s difficult to know for sure.

The odds of your ad reaching your targeted audience are much more likely with direct mail. When you directly mail a printed ad to your customers, you can be almost certain that it reached them, meaning that more of your target audience will see the ad.

Target advertising is also very effective with ads in specialty publications and magazines. A certain type of audience reads those magazines, so you know the people you want to see your ad will see it.

2. Brand Imprinting

Print ads are also better at solidifying your brand identity than online ads. Consumers pay more attention to advertisements on paper than they do to ads on the internet, meaning that the many times they see your brand in print will have a much greater effect on them than the many times they see it out of the corner of their eye online.

3. Cheaper Rates

Depending on what publisher you use and the popularity of the space, your print ads can actually be cheaper than paid online advertisements. For example, say you want to print ads to mail. A publisher such as Low Price Print can provide competitive pricing on postcard advertisements. When you use publishers like them, you may find that printing bulk ads is cheaper than paying for one pay per click ad online.

4. Rarity

Now that online marketing has become so large and in charge, print ads are becoming more rare. Because there are so few print ads compared to the amount of online ads, print ads are more likely to be seen and remembered. When publications are less crowded with ads, it gives your ad an opportunity to stand out.

5. QR Codes

Smartphone users today love QR codes, and it’s the perfect bridge between traditional print advertising and technological advancements. With a QR code printed neatly on your ad, you can easily direct customers to your homepage, boosting your rankings and attracting customers. This is a highly effective way to advertise for SEO purposes as well.

6. A More Serious Audience

Print advertisements generally appeal to a more serious, focused audience. These types of ads hold a certain credibility that online ads lack, and it’s more likely to attract the attention of those with the money to spend on your business.

Printed ads also promote more personal consumer attention. People are more likely to read an ad all the way through in print, and that’s more likely to attract customers than anything else.

For companies looking to boost their conversions, customers, and brand imprinting, don’t forget about the power of print advertisements. It’s still a successful way to attract loyal customers to your brand.

Larry Alton
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.


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