Prinova’s Messagepoint(tm) Version 2.0 Supports Implementation of TransPromo Communications Strategies

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Toronto, Ontario, October 30, 2008—www.prinova.com—Prinova Technologies Inc., a leader in innovative document design, development, and delivery solutions is pleased to announce the expanded functionality of its breakthrough web-based software solution, messagepoint™ for easily creating TransPromo documents. With the recent introduction of its messagepoint™ version 2.0, business users now have available to them easy-to-navigate tools for combining transactional documents, like monthly statements and invoices, with eye-catching, personalized marketing messages that can even include relevant photos and other personalized graphics. Additionally, they also have the capability to deliver TransPromo documents through multiple media channels according to the sender’s and/or the recipient’s preferences.

The new messagepoint™ 2.0 is well-suited for service bureaus, insurance companies, financial services, banks, retailers, and other businesses that regularly create and deliver large volumes of business documents and would like to eliminate the costs associated with developing, producing, and delivering a separate marketing campaign. The software enables even non-technical marketing staff to insert marketing campaigns, preview messages in various media formats, view the status of a campaign in real time, then refine and approve content quickly to ensure maximum impact of ongoing documents. Recognizing the success or failure of every marketing campaign is measured by its response rate, Prinova’s messagepoint™ 2.0 also includes tools to track and monitor customer response, collecting data that can be utilized in developing even more carefully targeted and effective future campaigns.

“Because customers are more likely to open and thoroughly read monthly bills and other regularly sent documents, incorporating targeted, relevant messages about new products and services into these communications touchpoints helps to strengthen customer loyalty, which is critical in this tough economic climate,” said Nick Romano, president of Prinova. “We are very excited to offer businesses a cutting-edge, yet easy-to-implement, solution that makes it possible to take advantage of this huge marketing opportunity.”

About Prinova
Prinova Technologies Inc. provides innovative document design, development, and delivery solutions for the large volume document delivery market. Prinova helps companies achieve savings, flexibility, and integrity in the document development process through an integrated design development approach that reduces project development and testing efforts up to 30 percent and mitigates post-production maintenance costs. Post-implementation, Prinova offers a specialized client care program for ongoing document evolution and support. Fortune 1000 companies in the financial services, retail, and utilities industries that partner with Prinova experience faster time to market, reduced costs and more profitable customer relationships. For more information, visit www.prinova.com/messagepoint.

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