Press Release Format Guidelines

A press release provides information on an event, circumstance or occurrence by a third party. On CustomerThink, press releases must include content that is relevant to our site. In addition, press releases should follow these format guidelines:

  • Headline is one sentence in “title case.” Essentially that means that the first word and all the “main” words in a title should have initial capitals, and all the “joining” words should be left in lower case. For example:
    “Gizmo Corp. Launches New Service to Sell Ice Cream to Eskimos.”
  • First paragraph summarizes announcement, includes location and date. For example:
    Riverside, CA, February 24, 2009 – Surado Solutions, the developer of sensible CRM solutions for more than a decade announced the release of Surado CRM Online – Professional Edition, an on-demand / hosted CRM solution. With this release, Surado further extends its breadth of CRM solutions that already include on-premise CRM solutions for small to mid markets, Offline CRM and Web CRM solutions.
  • Additional paragraphs contain more detailed important information, and make up the body of the release. Pick up with the information provided in your first paragraph, including quotes from key staff, customers or subject matter experts.
  • Report in the third person. For example:
    “According to industry analyst Jane Smith, the latest version of the SmithCo widget will increase productivity 200%, cure cancer and slow global warming.”
  • Include trademark acknowledgments, product or event timelines, availability, logistics, etc. in paragraph form.
  • Include an “About” section for background information about the company featured in the release, as well as any applicable safe harbor statement or disclaimers.
  • Enable the reader to get additional information by providing contact information for an individual, or a web link.

For examples, please see press releases posted on CustomerThink.