Presales Anxiety – Not Knowing All of the Answers…


Share on LinkedIn

Many presales people share concerns about being sufficiently deep with respect to product knowledge (and industry knowledge, and customer knowledge, and competitor knowledge, and 3rd party knowledge, and systems knowledge, and VM’s and laptops and tablets and smart-phones and on and on…). A reasonable concern! Here’s a rescue: You are notexpected to know the answers to every question in the universe (the answer to the question about life, the universe and everything is, of course, 42…). Your objective is to know the answers to just enough questions to be perceived as competent and credible. Your responsibility – and the expectation on the part of the customer – is to be the conduit of answers (of questions that you don’t know how to answer) back to your customers, later on. Post meeting, your job is to access the appropriate resources to get those answers and then deliver the answers back to your customers. The use of “Parking Lots” in managing questions is an excellent approach in managing and tracking questions (and answers). Many Great Demo! practitioners use a Word document to capture questions – and then use strike-through text to show questions that have been adequately addressed in a session, leaving the unanswered questions in normal text. This provides a written record of what wasaddressed in a demo meeting or Discover session and what remains open. Very elegant!

Republished with author's permission from original post.

Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here