Predictive Marketing Leader [x+1] Cited As “Strong Performer” in Report by Independent Researcher


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New York, N.Y., Oct. 21, 2009 – [x+1], the leader in predictive marketing (, was cited as a Strong Performer in Forrester Research’s Wave Report, Interactive Attribution, Q4 2009 (, released today. In the report, Forrester stated that it was “impressed with [x+1]’s full-service offering, which includes some of the richest algorithmic analytics of the group.”

[x+1] was also recognized in the Wave Report, Forrester’s first coverage of the category of interactive attribution, for its “consultative approach, relying on solid analytics and full-service media buying.”

It was also singled out by Forrester for the “sophistication” of its clients, who in interviews “cited the [x+1] team’s intellect and high level of flexibility and responsiveness.”

“This Wave report from Forrester is a strong validation of [x+1]’s position as a leading provider of full-service online marketing technology platforms,” said John Nardone, chairman and CEO of [x+1]. “The inability to properly attribute the results of online advertising has been a vexing problem in the industry for some time, and [x+1] is working diligently to be out in front on this key issue by linking proper attribution to optimization. Our performance-based predictive marketing solution makes it easier for marketers to understand the true value of the digital media they buy, allowing them to make more effective real-time optimization decisions going forward.”

Saying that “the science of attribution is getting more attention from all stakeholders,” Forrester noted that “the market is poised to embrace a fundamental shift away from last-click and towards a more robust form of attribution measurement that affords credit across all interactive media types, channels and interactions.”

[x+1]’s leading suite includes Site+1, which uses anonymous demographic and online behavior data to deliver highly personalized web experiences, and Media+1, which creates dynamic, custom ad networks for both response-based and brand campaigns. Underlying it all is its patented prediction optimization engine, POE™, an audience-based platform that utilizes automated, real-time decision-making to improve the scale and efficiency of the online marketing process.

About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit

Contact: Wendy Marx, Marx Communications (203-445-2850 or [email protected])

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