Make Better Real-Time Decisions with Predictive Analytics


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Bob Thompson chats with predictive analytics expert Eric Siegel about:

  • What is “predictive” analytics?
  • How can it be used to drive business value?
  • What are the best practices to ensure success?
  • Considerations for choosing the right software tools
  • Predictive Analytics World

Recorded on Jan. 30, 2009.

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Eric Siegel
Eric Siegel, PhD, founder of Predictive Analytics World and Text Analytics World, author of "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," and Executive Editor of the Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. Eric is a former Columbia University professor who used to sing educational songs to his students, and a renowned speaker, educator and leader in the field.


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