Practical Ways to Use Web 2.0 in Your Business

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In this podcast, Thompson interviews John Todor, managing partner of The Whetstone Edge, about his new book: Get With It! Practical Ways to Use Web 2.0 in Your Business.

Tudor shares tips on how business managers can make more effective use of Web 2.0 and social media, including using LinkedIn to build a “networked brain trust.”

And, he explains why in the down economy, it’s more important than ever to make effective use of social computing.

John Todor
John I. Todor, Ph.D. is the Managing Partner of the MindShift Innovation, a firm that helps executives confront the volatility and complexity of the marketplace. We engage executives in a process that tackles two critical challenges: envisioning new possibilities for creating and delivering value to customers and, fostering employee engagement in the innovation and alignment of business practices to deliver on the new possibilities. Follow me on Twitter @johntodor

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