Powerful Personalization: How to Provide Value and Avoid “Creepy”


Share on LinkedIn

Personalization is a popular idea for brands and consumers alike. But few brands are able to deliver on customer expectations.

Ernan Roman of ERDM conducts specialized VoC research to identify high impact CX strategies which generate significant increases in revenue. In this video, Ernan shares how to “crack the code” for personalization success.

  • Why customers are willing to provide deep explicit preference data in exchange for “smart and authentic” personalization.
  • How MassMutual used customer insights to develop explicit preference data-based personalization, resulting in a five-fold increase in response.
  • Members Only Content

    This video is available exclusively to CustomerThink registered members. Members receive our weekly Advisor newsletter with Top 10 Editors' Picks plus Alerts of educational white papers, e-books, and webinars.

    • Current Member: Confirm your subscription email address (or enter if not prefilled)
    • New Member: Enter your email address to join and get access to all Big Ideas videos.

Additional Resources Available at ERDM

  • Ebook; 8 Essentials for Effective Online Communities
  • Ebook; 5 Ways to Use Human Data to Drive Deep Engagement
  • Ebook; 5 Strategies for Transforming Your Customer Experience
  • Case Studies
  • Blog: Insights On Marketing Best Practices

Need help? Please email [email protected]


Please enter your comment!
Please enter your name here