Post Launch Activities For Mobile Apps That Ensures Its Success


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Just launched your app, Now taking rest and waiting it for bursting the charts in Stores….Well your app is not ready for that you have to do little more things to make it a Chartbuster App.

We are living in Mobile World era, where most of our daily activity starts from mobile devices and end by mobile devices.Wether its an alarm, medicine reminder, news or social engagement.We have app for each activity that we today.

Everyone is running in the rat race of launching app eyeing towards solving the complex day to day problems and provide ease to users.

Launching an app is not only the solution to make it successful, Post launch activities after the launch decides its path of success.Here are important activities that every tech startup or app owner should follow to make their app standstill in a long run:-

1.Maintenance & Bug Fixing

Well, bug fixing and maintenance are the most frequent & common. They are used to improve the usability of your app and make the experience for your end users more engaging.

In order to keep the Mobile App in a functional state, a regular check on tracking bugs, correcting faults is necessary. This will help you in making your app more stable and less prone to errors. Sooner the customer grievances addressed more faith you can create.

2.Latest OS & Handset Support

Releasing of latest OS & new features in it, is one of the most commonly missed aspects to app development projects. In order to keep the users active and engaged in your app, you cannot leave your app free to run in the market after its launch. To keep users supported with the latest OS & handset updates, you need to implement features release with the bug fixing in one update and provide users the new updates with new features. This will led more user engagement on your apps and user won’t leave your app in between.

3.Competitor Analysis

Well, analyzing your competitors is as a beneficiary after app launch as before. In order to make your app hot selling app on the app store, an eye on the new features & new activities of the rivals is like hitting the bull’s eye. After performing a successful launch, a regular analysis should be circulated by the team to add more new & exciting features that no app does have that.

4.Marketing & Branding

Solid marketing & branding of the app is as necessary by the means of download campaigns, Social Media Campaigns and Viral Content Marketing. Marketing & branding will help drive new app installs & re-engage target users-promoting app loyalty & retention.
Your marketing strategy will have to be progressive as your app is. You should think creatively to come up with the concrete ideas & plans to grow the success of your app.

5.Promotions and Campaigns

Whether it’s measuring the progress in a game, the advantages of a fitness app or any other app, not many people would simply share because you would like them to.
Design an awesome referral campaign because you can then rely on the trust that your users have built in their circle of friends and increasing your user base. However, simply designing a referral campaign is not enough, incentivising it is important too! Whether you want your users to share an update from within your app, or like & share your app’s page on the social media.

6.Analysing Customer Behaviour

If users are using your app constantly, then they are probably enjoying it. But what if your users are expecting more from your apps? Well, this comes under analyzing the behavior of the user. For filtering out that what users are expecting more, give them the opportunity to express their opinions with the popup invitation to leave a review, but yes remember one thing the user experience should not bothering by this tactic.

7.Features Enhancements

Continuous features enhancement plans are a back-log of app features, functions, and general changes or idea that you should plan on making after the app is launched and live on the store. Feature enhancements help to keep your users engaged with your app as well as attaining the fish’s eye of your projects like generating more sales, sign-ups or downloads.

Top Mobile App Development Companies always offer their clients to have regular updates or release versions of their apps, So that their apps would stay updated with new world features and leverage new technology.This would be opt in a AMC Model(Annual Maintenance Cost) as well as in TNM Model(Time and Material Model).

Ishan Gupta
With a strong belief that inclusion of mobile technology and digitalisation of processes for any individual or a business will help them to ease their life so that they can be more focused on their Core Business functions, with this intent and an experience of 6+ years our service ranges from consultancy to build next-generation mobile applications for Entrepreneurs/Startups to Enterprise Businesses.


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