Possibly the greatest long-format ad ever


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Long format ads are generally longer than one-minute and often associated with direct-order television. However, there can be many other uses of long-format ads, especially in today’s Internet society. My friends Abe Walking Bear Sanchez and John Younker recently shared this Ford long-format ad with me. (It is a few years old, but I did not see it originally.) It is clearly not a direct-order ad, but I think you will agree that it is a strong message from Ford … especially 4 years ago before they did NOT take any government bail-out money.


Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.


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