PointClear Seminar To Help Bay Area Companies Improve Lead Generation Strategies


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>> San Jose-Based CenterBeam Will Reveal How PointClear Programs Are Delivering on Average 50 Percent of New Business Per Quarter

Sales and marketing strategies firm PointClear, LLC, will deliver a Bay Area seminar designed to help B2B companies improve their lead generation and business development practices, resulting in greater sales. The free wine and cheese event will be held October 18 from 4:30 p.m. to 6 p.m. at the San Jose offices of PointClear client CenterBeam, a leading provider of outsourced IT services.

Entitled “Leads, Appointments and Granfalloons”, the seminar will be presented by PointClear President Dan McDade and will reveal how B2B organizations can increase lead quality from direct marketing campaigns. Attendees will also learn how to avoid many of the pitfalls that lead to less-than-expected sales revenues.

“In most companies today, there is a gap between sales and marketing that must be realigned in order to grow revenue effectively,” said McDade. “Seminar attendees will discover how to close this gap and get their sales and marketing departments working together to identify and cultivate the top prospects.”

The seminar will showcase PointClear’s lead qualification and opportunity management programs conducted for CenterBeam. The programs are producing on average 50 percent of CenterBeam’s new business per quarter.

“PointClear has played a key role in accelerating our business growth,” confirmed Karen Hayward, executive vice president and chief marketing officer for CenterBeam. “The seminar will offer expert advice and illustrate how companies can adapt similar lead qualification and lead development practices to drive revenue.”

PointClear was recently named CenterBeam’s “Partner of the Year” for the fourth consecutive year. To register for the October 18 seminar, go to http://www.pointclear.com/event/20071018-leads-appointments-granfalloons/

About CenterBeam, Inc.
CenterBeam is an award-winning North American-based IT outsourced services company that delivers services to mid-sized clients in forty-five countries across six continents. Founded in 1999, CenterBeam pioneered the application of quality management techniques to IT and consistently earns a 95 percent client satisfaction rating as measured by Quality Resource Associates. CenterBeam’s Total Satisfaction Guarantee and month-to-month contracts make the company unique among IT outsourced services companies. CenterBeam is headquartered in San Jose, Calif. and can be reached at 408.750.0500 or www.centerbeam.com.

About PointClear
Headquartered in Norcross, Ga., PointClear, the sales and marketing services firm, provides Sales Lead Management solutions that fill client forecasts, not just their pipelines. PointClear’s expert sales and marketing professionals provide clients with forecastable sales opportunities, actionable market intelligence and effective market coverage. For more information about PointClear’s products and services, go to http://www.pointclear.com.

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