Podcast: Data and Technology in Customer Management 2016-2020


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Data and TechnologyThanks to those of you who attended the Clustre* breakfast session on 30 November.  For those who didn’t make it, Neil Woodcock and Andy Green discussed headline findings from The Customer Framework’s major research programme entitled ‘Data and Technology in Customer Management 2016-2020’.  This large study was carried out in the summer 2015 across multiple sectors and geographies.  Here is a brief podcast about the research organised hosted by Ian Spencer from Clustre.


The Customer Framework is a member of the Clustre innovation community, a collection of specialist firms delivering inspired solutions to some of today’s most demanding business challenges.

Republished with author's permission from original post.

Neil Woodcock
Neil is Chairman and CEO of The Customer Framework Ltd. and visiting Professor at Henley Business School. An honours graduate, he worked in B2B sales & marketing with Mobil Oil, B2C marketing with Unilever and consultancy services with Andersen Consulting & McKinsey. Neil has written 5 books on customer management, is on the editorial board of leading journals and is an Honorary Fellow of the IDM.


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