Pivoting to Customer-Centric Decisions – Cloud Data Analytics comes to Rescue


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In a digitally-advanced modern world where user experience is all that decides business success, enterprises can’t ignore the importance of delivering personalized customer experiences.

Users know what a great user experience means since they’re already interacting with renowned brands, including Amazon, Apple, Google, and Microsoft. Hence, it’s undeniable that an enterprise delivering a bad user experience couldn’t survive in the global marketplace.

But how can businesses ensure they’re fetching accurate data regarding customers’ preferences and behavior? Well, here’s where the critical role of cloud data analytics comes into play!

Whether we talk about improving marketing and sales strategy or delivering personalized customer journeys, user insights can be a game-changer for navigating overall business success.

Businesses that know their potential customers and behavior are more likely to receive better leads and conversions. Hence, the power of user insights can’t be overlooked.

Moreover, in the cloud-first digital world, where businesses have already jumped on the cloud bandwagon for digital transformation, combining the power of analytics with the flexibility and speed of the cloud can help enterprises derive real-time user insights that can help flourish customer relationships.

Let’s uncover the aspects of leveraging analytics and the cloud that thrive in business success.

The Rise of Customer Data Analytics

Customer data analytics isn’t new, as businesses have been leveraging the same for years. However, certain aspects have made its importance quite apparent in recent years.

Whether it’s the rise of social media platforms or reviewing platforms, customer feedback has transformed the way users interact with a brand and make a purchase decision.

Undoubtedly, every one of us does a lot of research regarding an online platform, product, or service before making a decision. And when it comes to choosing a reliable medium, the ones offering a seamless user experience are always preferred over the lousy ones.

Hence, knowing your customers is considered the best way to deliver them the experiences they’re on a hunt for.

And to deliver a personalized and seamless user experience, businesses have to leverage customer analytics to know who their potential customers are and their preferences and behavior.

And to know about these aspects, businesses need to incorporate customer identity management software into their platforms.

A cloud identity management platform provides valuable insights into the users’ overall behavior, preferences, and more from the moment they interact with a platform for the first time. This can help create winning marketing strategies that thrive business success.

Customer Analytics and Cloud Computing in Marketing and Advertising

Since we’ve understood the role of customer analytics, let’s understand how cloud computing can contribute to businesses in extracting every drop of customer data.

With cloud identity management solutions like a CIAM (customer identity and access management) platform, enterprises can ensure customer information is collected gradually over time, and their behavior and preferences are also stored for future reference.

Some of the modern cloud-based CIAM solutions offer progressive profiling. It enables gradual data collection and reduces customer registration fatigue, and improves the user experience to a great extent since users aren’t bombarded with massive registration forms in their first interaction.

Moreover, the data can be collected and stored in real-time and used to create winning marketing campaigns and advertisements. Also, the same could be used to create personalized greetings and product suggestions.

Hence, customer analytics coupled with cloud computing tools and software could help engage the targeted audience that further improves conversion rates.

In Conclusion

With businesses embarking on a digital transformation journey, delivering personalized and great user experiences becomes the need of the hour.

It would be great for enterprises to understand the importance of customer insights that can help them enhance their overall marketing strategy for lead conversion.

And with cloud analytics tools and CIAM solutions, collecting and analyzing valuable customer insights with robust security feels like a breeze.

Rakesh Soni
Rakesh Soni is CEO of LoginRadius, a leading provider of cloud-based digital identity solutions. The LoginRadius Identity Platform serves over 3,000 businesses and secures one billion digital identities worldwide. LoginRadius has been named as an industry leader in the customer identity and access management space by Gartner, Forrester, KuppingerCole, and Computer Weekly.


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