Pitney Bowes Business Insight Presents On-Demand Webcast on Integrated, Multi-Channel Customer Communications


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Webcast Demonstrates How Businesses Can Leverage Personalized Communications for Improved Customer Relationships and Greater Loyalty

Lanham, MD, (September 15, 2009)—Pitney Bowes Business Insight, the leading global provider of location and communication intelligence offerings, today announced the availability of a complimentary Webcast, featuring Toby Bell, Research VP at Gartner and Lisa Sutrick, director of CCM product management at Pitney Bowes Business Insight. Available now on-demand, the “Transform Your Multi-Channel Customer Experience: Advantages of Customer Communications Management” Webcast discusses how organizations can leverage personalized communications to improve customer relationships.

It is critical for companies to reduce costs and build long-term, profitable customer relationships based on existing resources. Improving customer communications by making them more personal and unified across today’s diverse media channels can significantly maximize marketing returns. By leveraging communications more intelligently, companies can realize higher cross-sell and up-sell success rates with personalized marketing materials, claims documentation, renewal letters, bills and payment notifications.

Bell leads a discussion on why businesses are moving to an integrated Customer Communications Management (CCM) strategy to increase customer loyalty, enhance customer service and improve operational efficiency, while reducing risk and costs.
Additionally, Sutrick shares technology solutions that enable businesses to create, manage and deliver multi-channel communications with greater personalization, control and efficiency.

Webcast viewers will learn:

• Why CCM has become a critical business requirement rather than a ‘nice-to-have’ solution in today’s economic downturn;

• How an integrated CCM solution enables companies to create, manage and deliver multi-channel communications with greater personalization, control and efficiency;

• What key business challenges CCM helps overcome, from reducing costs and complexity of independent technologies and delivery channels to building customer loyalty and cross-selling services;

• How industries such as insurance, finance, communications, utility and government better manage millions of customer communications, delivered to a customer’s preferred media channel;

• What to look for in a CCM solution, from effectively managing all types of communications including transactional, on-demand and interactive documents to supporting multi-channel delivery; and

• How to implement CCM in your organization, from establishing a cross-department team to a document migration plan.

To view the Webcast, please visit http://www.accelacast.com/programs/gartner_pitney_bowes

About Pitney Bowes Business Insight
Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbinsight.com and www.pb.com for more information.

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