Picture this – Jeff Bezos versus The Gideons

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The Kindle is making a move of biblical proportions

In a little over 100 years the Gideons have distributed 1.7 billion bibles. The primary resting place for these books has been hotel rooms. One hotel has put a small electronic dent in this movement. It lands them into Purple Goldfish Project at #1032:


According to CNN, the InterContinental Hotels Group is modernizing that mission at one of its hotels, replacing the paper tomes with electronic versions of the Bible loaded on Kindle e-readers. Each of the 148 rooms at the chain’s Hotel Indigo in Newcastle, England, will be outfitted with a Kindle Touch with Wi-Fi. Guests can use the e-ink devices to catch up on scripture, as well as purchase and read any other books available in the Amazon Kindle store.

Marketing Lagniappe Takeaway: Kudos to the Hotel Indigo for thinking outside the book. A fun way to cater to all faiths with wifi to boot. Guests of the Hotel have the option of downloading another “religious text” free of charge, just as long as it costs £5 (roughly $7.80) or less. Other reading material may also be purchased at an additional cost.

Today’s Lagniappe (a little something extra thrown in for good measure) – How did it all get started? According to Gideons International,

In the autumn of 1898, John H. Nicholson of Janesville, Wisconsin, came to the Central Hotel at Boscobel, Wisconsin, for the night. The hotel being crowded, it was suggested that he take a bed in a double room with Samuel E. Hill of Beloit, Wisconsin. The two men soon discovered that both were Christians. They had their evening devotions together, and on their knees before God the thoughts were given which later developed into an association.

Fun facts:

  • Each book cost the Gideons $5
  • The average life is 6 years or 2,300 room nights
  • A Gideon in the bible was an Israelite leader
  • The Beatles referred to the Gideons in the song “Rocky Raccoon”

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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