Picture this. An interesting little extra for first timers at Wrigley Field


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You never get a second chance . . . especially when its a first impression

On Monday I made a pilgrimage to Wrigley Field. I went to watch the Cubs play the Pirates. Unfortunately Mother Nature had other ideas. During a three hour and thirty seven minute rain delay, I had the chance to walk around the stadium. One of the things I came across was a “First Timers Booth.” At the booth I was given a certificate to commemorate my first trip to the hallowed ground. It’s strikes into the Purple Goldfish Project at #1,026:

First Timers Certificate

Marketing Lagniappe Takeaway: First Impressions Matter. How are you cementing the first customer experience? Are you giving little unexpected extras to your new customers?

Today’s Lagniappe (a little something extra thrown in for good measure) – I caught this :30 second spot a few times at the game. Here is the extended version of an instant classic:

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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