Peabody Hotel ducks into the Purple Goldfish Project with a red carpet extra


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A tradition with legs . . . ten to be exact

This a classic example of a signature extra. It comes via Andrew Lauterbach:

In Andrew’s words,


Pleasure meeting you today at the Washington, DC PRSA event. I think I found you a Purple Goldfish.

Peabody Hotel Group. I stayed at the Orlando, FL Peabody Hotel and I had enjoyable stay. What makes Peabody Hotels stand out from other hotels is their ducks! Being a person who enjoys the outdoors, I thought watching ducks walk down a red carpet, through the lobby of a hotel and hop right into a beautiful marble fountain for a swim was fun to watch and certainly a unique hotel experience.

Best regards,


If you’ve never seen it, check out this YouTube video courtesy of the one and only Oprah:

So . . . how did the tradition of the ducks begin?

According to Peabody’s site:

Back in 1932 Frank Schutt, General Manager of The Peabody, and a friend, Chip Barwick, returned from a weekend hunting trip to Arkansas. The men had a little too much Jack Daniel’s Tennessee sippin’ whiskey, and thought it would be funny to place some of their live duck decoys (it was legal then for hunters to use live decoys) in the beautiful Peabody fountain.

Three small English call ducks were selected as “guinea pigs,” and the reaction was nothing short of enthusiastic. Soon, five North American Mallard ducks would replace the original ducks.

In 1940, Bellman Edward Pembroke, a former circus animal trainer, offered to help with delivering the ducks to the fountain each day and taught them the now-famous Peabody Duck March. Mr. Pembroke became the Peabody Duckmaster, serving in that capacity for 50 years until his retirement in 1991.

Now each property upholds the tradition of The March of The Peabody Ducks every day as they make their way down the red carpet at 11:00 a.m. and back to their rooftop palace at 5:00 p.m.

Today’s Lagniappe (a little something extra thrown in for good measure) – I had the opportunity to hear David Oliver of Big Difference Marketing speak over at the Dialog Conference in Sweden. David gave a wonderful talk about understanding how “Marketing meets Psychology.” Watching the Peabody ducks reminded of one of the topics David shared. It’s a concept called imprinting. Check out this video on the psychologist who pioneered its research:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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