PBworks Announces Collaborative CRM Edition


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PBworks Announces Customer Relationship Edition

For Collaborative CRM

Boston, Mass. – June 15, 2010 – PBworks, the leading provider of hosted
collaboration solutions for business and education, today announced the
launch of PBworks Customer Relationship Edition, which extends CRM solutions
such as Salesforce.com by offering shared online workspaces for
collaborating with customers and prospects throughout the entire customer

While existing CRM solutions have done a good job of tracking the sales
funnel and customer support tickets, they have done little to generate the
deeper customer engagement and information exchange that is so essential to
complex sales. Most communications still take place using traditional
channels such as email and telephone, with little context or permanent
record. PBworks Customer Relationship Edition fills this gap by providing a
persistent, shared environment that companies can use with their customer
throughout the relationship lifecycle, from prospecting and sales to ongoing
account management and support. Businesses can build a stronger
relationship with customers and increase conversion, satisfaction, and

“The big difference between what PBworks is doing and standard CRM is that
PBworks is interactive for the customer,” said David Coleman, Founder and
Managing Director of Collaborative Strategies. “The customer interaction is
where the rubber hits the road. The problem with regular CRM is that the
rubber never sees the road.”

PBworks Customer Relationship Edition incorporates new features specifically
designed to enhance the customer relationship management process.
Businesses can use the product to:

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