Pay it Forward: A review worthy purple goldfish from Trip Advisor


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Travel truly changes lives through Kiva


Purple Goldfish #1062 – Trip Advisor

photo-2Submitted by Eileen Scully @eemscully. Eileen reviewed her trip to Tanzania, Africa and soon after received a follow up e-mail from Trip Advisor:

In Eileen’s words: “Thought this was pretty amazing … mad cool.”

trip advisor purple goldfish

In case it’s tough to read, here’s the text from the email:

Travel changes lives. You can, too.

You cared enough to review your trip to Tanzania on TripAdvisor. Thank you!
Now TripAdvisor wants to help you help someone in Tanzania build a better life.
TripAdvisor has allocated a US $25 loan* on Kiva, the microloan site, so you can help an entrepreneur in Tanzania. Just click “Choose a borrower” below and choose one of the many worthy borrowers in Tanzania. You’ll help that entrepreneur purchase what they need to keep their business going and support themselves and their families.
It only takes a minute to change someone’s life. There’s no cost to you, and so much to gain. Make a difference today!

You literally get to pick the person you will help. That’s awesome. Way to go Trip Advisor! They are setting aside upwards of $250,000 to support this initiative.

Purple Goldfish Takeaway – Find ways to connect with your best customers and pay it forward.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a little background on Kiva through the story of Pedro:

Editors Note: I had a chance to visit Tanzania 10 years ago. My buddy Dave and I took a crack at summiting Mt. Kilimanjaro. It was the birthplace of one of my favorite quotes. Let me set the scene. You hike for four long days to get to base camp for the summit. After dinner the guide tells you to get a few hours sleep. At that altitude and with an impending summit . . . you don’t sleep. You are roused out of your tent just after 11 p.m. to begin the final climb. The goal is to get to the top as the sun comes up. It is so dark you can’t see your hand in front of your face. The only light is the miners light on your forehead that allows you to see the person ahead of you. Did I also mention its freezing? I was using a camelbak and the water line froze during the night. Then my light went out. Doubts started to creep in soon after. Every so often we would stop to catch our breath. Nobody in our group of three wanted to quit, but you could read it on all of our faces. A couple times when stopped we would passed by a Canadian named Greg who was soloing with his guide. Only to pass Greg when he took his next rest. At about 4 a.m. we took a break. After a couple minutes Greg and his guide approached and also stopped for a rest. Greg reached into his parka and pulled out a bar. He broke it and gave each one us a piece of chocolate. Seeing the anguish and quit on our faces, he uttered an unforgettable line,

Boys . . . Pain is temporary, Pride is forever.”

I’m not sure if it was the chocolate or those words, but we resumed our climb with a pep in our step and conviction in our hearts. 90 minutes later we would all successfully reach the summit.

kilimanjaro summit stan phelps and dave ackerman

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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