Parature Releases Free White Paper on the Multi-Channel Service Environment

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White Paper Explores Enhancing the Customer Experience through Multi-Channel Service

VIENNA, VA – December 7, 2009 – Parature, a global leader in on-demand customer service software, announced today the release of a free white paper offering customer service and support professionals insight into enhancing the customer experience by providing multi-channel service options. The white paper entitled “Multi-Channel Service: Enhancing the Customer Experience” is available for download in Parature’s white paper library.

Enhancing the customer experience has never been more important than it is in today’s economic environment. Customer satisfaction and retention are critical to any organization’s success and initiating a customer-centric culture and focus on the customer experience is essential to that end. Customers, today, demand choice and so the most efficient and successful customer support organizations are multifaceted; providing their customers with choices for their preferred method of support. Multi-Channel Service: Enhancing the Customer Experience explores how integrated multi-channel service options, such as self-service via knowledgebases and downloads, live chat sessions, mobile applications, ticket systems, social networks, and easy issue escalation paths via the Web are integral to improving the customer experience and increasing customer satisfaction.

“Parature is dedicated to helping all organizations deliver superior customer service,” stated Parature Founder and Chief Strategy Officer, Duke Chung. “We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but providing valuable written content as well. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends and effective strategies that will contribute to the success of customer service professionals around the world and enable organizations to provide exceptional customer service at an affordable price.”

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service™ software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

Parature, Inc.
Parature, a leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company’s software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. Founded in 2000, Parature received the 2007 and 2008 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. Parature has been named to both the Washington Business Journal’s list of Best Places to Work and The Washingtonian list of Great Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support millions of end users worldwide. For more information, visit www.parature.com or follow @Parature on Twitter.

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