Parature Best Practices Webinar Explores the Success of the Nordstrom Customer Focused Culture


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Bestselling Author Robert Spector to Break Down the Elements of the
Nordstrom Philosophy to Customer Service

VIENNA, VA – January 15, 2010 – Parature, a global leader in on-demand
customer service software
, announced today a
free webinar offering organizations insight into the inner workings of the
Nordstrom customer service culture. The webinar entitled “The Nordstrom Way
to Customer Service Excellence” will be held on Wednesday, January 20, 2010
at 2:00pm EST. To register for the webinar, please visit

Outstanding customer service – the key to successful organizations, a
competitive differentiator and a facilitator of customer loyalty – is
synonymous with one of the nation’s leading fashion specialty retailers.
Nordstrom, known for providing the ultimate customer service experience, has
become the national standard for customer service. How did they earn this
reputation? What is their philosophy? The Nordstrom Way to Customer Service
Excellence will feature Robert
Spector, bestselling author of The Nordstrom Way to Customer Service
Excellence. Mr. Spector willbreak down the elements of the Nordstrom
philosophy and explain how they can be adapted for virtually every kind of
organization by detailing the nine management principles that have made them
the gold standard for customer service.

Parature’s “Best Practices in Customer Service” webinar series is designed
to serve as an educational and informational resource for organizations
throughout numerous industry sectors to gain insight into customer service
best practices and to improve the customer experience. To register for any
webinar in the series or to view previous webinars visit

Parature enables any organization to
fundamentally change the way they support their customers through its
Software-as-a-Service (SaaS) delivery and integrated, intuitive design that
empowers organizations to better and more efficiently serve, support, engage
with and retain customers in today’s Web world. The seamlessly integrated
suite of Parature Customer ServiceT software
modules allows
organizations to effectively manage all of their support needs without
additional hardware, software and IT expenses. Parature integrates
everything in one dynamic, unified system to increase efficiency across
entire organizations, improving processes among customer support,
operations, development and sales.

“Parature is dedicated to helping all organizations deliver superior
customer service,” stated Parature Vice President of Marketing, Gary McNeil
. “We demonstrate this
commitment, not only by providing the smartest, most efficient customer
service software, but also by providing valuable written content and events.
Parature has conducted in-depth research to provide relevant and thought
provoking insight into industry trends and effective strategies that will
contribute to the success of customer service professionals around the world
and enable organizations to provide an exceptional customer experience at an
affordable price.”

Parature, Inc.
Parature, a leader in on-demand customer service software, makes it possible
for any business to leverage the Internet to provide outstanding customer
service. The company’s software-as-a-service (SaaS) delivery and integrated,
intuitive design enables organizations to better and more efficiently serve,
support, engage with and retain customers in today’s Web world. Founded in
2000, Parature received the 2007 and 2008 Product of the Year Award from
Customer Interaction Solutions magazine and has been named to the Inc. 5000
list of Fastest Growing Private Companies in America. Parature has been
named to both the Washington Business Journal’s list of Best Places to Work
and The Washingtonian list of Great Places to Work. Headquartered in Vienna,
Virginia, Parature is at work in organizations of all types and sizes, and
helps support millions of end users worldwide. For more information, visit or follow @Parature on Twitter.

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