Parature Announces Its ‘Best Practices in Customer Service’ Webinar Series


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Industry Experts to Discuss Thought Provoking Industry Trends for
Exceptional Customer Service

VIENNA, VA – January 31, 2010 – Parature, a global leader in on-demand
customer service software
, announced today
the lineup for the first six months of their 2010 ‘Best Practices in
Customer Service’ webinar series. Delivered by the industry’s leading minds,
this thought leadership series is designed to serve as a valuable resource
to provide insight into customer service best practices and industry trends.
The webinars in this series are ‘must attend’ events for any organization
committed to improving the customer experience. To register for one or to
register for all, depending on the topics that interest you, please visit

Customer service industry experts, Robert Spector – bestselling author, Rich
Gallagher of Point of Contact Group, Paige Newcombe of Coremetrics, John
Ragsdale of Technology Services Industry Association (TSIA), Dr. Natalie
Petouhoff of Forrester Research, Jay Topper of Rosetta Stone, Sahar Hashemi
of Coffee Republic, Lorraine Grubbs-West of Lessons in Loyalty and Southwest
Airlines, and Lisa Ford – customer service expert will focus on current
industry technologies, best practices and trends that are key for
organizations to improve their support processes to improve the customer

The Best Practices in Customer Service webinar series:

The Nordstrom Way to Customer Service Excellence
Date: January 20, 2010 – 2:00pm EST
Presenter: Robert Spector – Bestselling Author of The Nordstrom Way to
Customer Service Excellence

Getting Your Worst Customers to Love You: True Tales from the Front Lines of
Customer Support
Date:February 24, 2010 – 2:00pm EST
Presenter: Rich Gallagher – Bestselling Author and Communications Skills

Metrics that Wow! How Coremetrics Became the Customer Service Model of
Date: March 30, 2010 – 2:00pm EDT
Presenters: John Ragsdale – Vice President of Technology Research, TSIA and
Paige Newcombe – Senior Director, Global Client Services, Coremetrics

Why the Customer Experience Matters Most – Rosetta Stone’s Customer Success
Date: April 21, 2010 – 2:00pm EDT
Presenters: Dr. Natalie Petouhoff – Senior Analyst, Forrester Research and
Jay Topper – Vice President of Customer Success, Rosetta Stone

In the Customers’ Shoes: How Coffee Republic Built its Brand through Great
Customer Experiences (UK Audience)
Date: April 28, 2010 – 9:00am EDT/2:00pm BST
Presenter: Sahar Hashemi – Co-founder, Coffee Republic

How to Build a Culture of Customer Loyalty – How Southwest Airlines Does It
Date: May 19, 2010 – 2:00pm EDT
Presenter: Lorraine Grubbs-West – President of Lessons in Loyalty and former
Director of Employment at Southwest Airlines

Why Customer Service in NOT Enough
Date: June 22, 2010 – 2:00pm EDT
Presenter: Lisa Ford – Creator of How to Give Exceptional Customer Service
and author of Exceptional Customer Service – Going Beyond Good Service to
Exceed the Customer’s Expectations

Parature’s “Best Practices in Customer Service” webinar series is designed
to serve as an educational and informational resource for organizations
throughout numerous industry sectors to gain insight into customer service
best practices and to improve the customer experience. To register for any
webinar in the series or to view previous webinars visit

Parature enables any organization to
fundamentally change the way they support their customers through its
Software-as-a-Service (SaaS) delivery and integrated, intuitive design that
empowers organizations to better and more efficiently serve, support, engage
with and retain customers in today’s Web world. The seamlessly integrated
suite of Parature Customer ServiceT software
modules allows
organizations to effectively manage all of their support needs without
additional hardware, software and IT expenses. Parature integrates
everything in one dynamic, unified system to increase efficiency across
entire organizations, improving processes among customer support,
operations, development and sales.

“Parature is dedicated to helping all organizations deliver superior
customer service,” stated Parature Vice President of Marketing, Gary McNeil
. “We demonstrate this
commitment, not only by providing the smartest, most efficient customer
service software, but also by providing valuable written content and events.
Parature has conducted in-depth research to provide relevant and thought
provoking insight into industry trends and effective strategies that will
contribute to the success of customer service professionals around the world
and enable organizations to provide an exceptional customer experience at an
affordable price.”

Parature, Inc.
Parature, a leader in on-demand customer service software, makes it possible
for any business to leverage the Internet to provide outstanding customer
service. The company’s software-as-a-service (SaaS) delivery and integrated,
intuitive design enables organizations to better and more efficiently serve,
support, engage with and retain customers in today’s Web world. Founded in
2000, Parature received the 2007, 2008 and 2009 Product of the Year Award
from Customer Interaction Solutions magazine and has been named to the Inc.
5000 list of Fastest Growing Private Companies in America. Parature has been
named to both the Washington Business Journal’s list of Best Places to Work
and The Washingtonian list of Great Places to Work. Headquartered in Vienna,
Virginia, Parature is at work in organizations of all types and sizes, and
helps support millions of end users worldwide. For more information, visit or follow @Parature on Twitter.


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