Parature Announces Free White Paper and Webinar on Building a Customer Focused Culture


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Media Contact:
Dayna Tenorio
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Parature Announces Free White Paper and Webinar on Building a Customer Focused Culture

Topic Explores How Building a Corporate Culture – or Cult – Focused
on the Customer Leads to Amazing Experiences

VIENNA, VA – November 30, 2009 – Parature, a global leader in on-demand customer service software, announced today a free white paper and webinar offering organizations insight into building a corporate culture that is focused on the customer. The white paper entitled “The Cult of the Customer” is available for download in Parature’s white paper library.

The customer experience has never been more important than it is in today’s economic environment. Organizations must build a corporate culture that is customer-centric in order to improve the customer experience and build customer loyalty. Customer service is driven by this customer experience and the people inside a company provide the experience – whatever employees experience on the ‘inside’ is similar to what customers will experience ‘on the outside.’ So how can organizations accomplish this customer focused paradigm shift? The Cult of the Customer explores the five phases that customers go through from the time they begin doing business with a company until the point where they become loyal to a company. It also discusses how the employees’ world is parallel to the customers’ world as they go through identical phases – what is happening on the inside of a company can be felt on the outside.

In the Parature webinar entitled “The Cult of the Customer,” Shep Hyken – bestselling author, speaker and Chief Amazement Officer (CAO) of Shepard Presentations – will discuss the concepts, lessons and strategies that will show you how to build a customer service culture that will make your customers and employees ‘amazing’ and how these powerful customer service and experience concepts can help increase customer loyalty, employee morale and loyalty, value to your customers, your bottom line and the value of your brand. Shep will deliver the webinar on Wednesday, December 9, 2009 at 2:00pm EST.

“Parature is dedicated to helping all organizations deliver superior customer service,” stated Parature Founder and Chief Strategy Officer, Duke Chung. “We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but also by providing valuable written content and events. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends and effective strategies that will contribute to the success of customer service professionals around the world and enable organizations to provide exceptional customer service at an affordable price.”

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service™ software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

Parature, Inc.
Parature, a leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company’s software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. Founded in 2000, Parature received the 2007 and 2008 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. Parature has been named to both the Washington Business Journal’s list of Best Places to Work and The Washingtonian list of Great Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support millions of end users worldwide. For more information, visit or follow @Parature on Twitter.


If you would rather not receive future communications from Parature, please go to
Parature, 8000 Towers Crescent Dr. Ste. 800, Vienna, VA 22182 United States

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