Overview of Lean Service Design


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A little bit of a Spoof, but nevertheless an outline on how to think in Lean Service Design.

Customer Journey Canvas from the book, This is Service Design Thinking

When I use the SALES PDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that are needed. A few basic team development structures need to be identified at the very beginning of the project.

The Lean Service Design Process is designed around the three processes of SDCA, PDCA, EDCA. First, we must address everyone’s standard work. If we do not, there is limited work that can get accomplished and seldom can a team come together to accomplish the other work of PDCA and EDCA.


 The video may be a little fuzzy, this is the slide deck that was used.



This is an excerpt from the Lean Service Design Program

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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