Our summer reading recommendations for sales & marketing pros

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It’s summertime (finally), and amidst the beach-worthy novels and celebrity gossip magazines, we’re reading a fairly diverse set of business books we think are worth adding to your vacation reading list as well.

Here’s what our team is reading, has read and recommends, or is on our list for the coming summer months.

Bailie Losleben
Who Moved My Cheese by Spencer Johnson. A quick and fun read and really puts into perspective how you need to adapt to different situations in both marketing and sales so you don’t run out of leads.

Maria Geokezas
I’ve been reading Big Data. Seriously. It’s both insightful and scary to realize the multitudes of data in the world, how it can be combined and used. It makes you think about what you are doing every day and how it could be interpreted and used.

Jackie Jordahl
Women, Work and the Art of Savoir Faire by Mireille Guiliano. Great practical advice for young women just entering the business world. Mireille uses her own life experiences to show how you can live a well-balanced life.

Erin Alvarez
The creative habit: learn and use it for life by Twyla Tharp. Twyla shares practical advice on how to make creativity a habit. She has a lot of great stories, insights, and tools to share that come from her own life and her own creative group of friends. The main message being that creativity is not just a God-given gift bestowed upon a selected few. This is like a training guide on how to strengthen and cultivate creativity. Plus it’s a great layout, very easy to read.

Nichole McIntyre
Crossing the Chasm by Geoffrey Moore. Great guide to marketing startups, and understanding adoption rates of customers and market penetration. Encourages the reader to think strategically when approaching marketing.

Meghan Bardwell
Two that are on my to-read list are Influence: The Psychology of Persuasion by Robert Cialdini and Contagious: Why Things Catch On by Jonah Berger. It’s always fascinating to try and discover the factors and influences behind people’s choices.

Matt Heinz
I’m currently reading Rumsfeld’s Rules by Donald Rumsfeld. No matter what you think of his politics or decisions, he’s collected some amazing management and leadership best practices over his many years in the private and public sector. This book highlights the nuggets of wisdom he’s picked up, and includes some amazing anecdotes and stories that correspond. Fast read, with lots of great insights you’ll want to start applying to your personal and professional life.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.

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